Artificial Intelligence (AI) has taken the marketing industry by storm, allowing businesses to improve customer engagement, generate leads, and increase revenue. In recent news, two companies, Demoleap and Silverpush, have made significant advancements in AI-powered marketing. In this article, we will explore the latest developments in Demoleap's real-time guided selling capabilities and Silverpush's contextual AI platform.
Demoleap Expands Real-Time Guided Selling Capabilities
Demoleap is a sales acceleration platform that provides real-time guidance to sales representatives during customer interactions. Its AI-powered platform analyzes customer behavior, sales representative performance, and historical data to deliver personalized guidance and feedback. In a recent announcement, Demoleap revealed that it has expanded its real-time guided selling capabilities to enhance in-call sales performance.
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The new capabilities include live call monitoring, customizable coaching, and performance tracking. Live call monitoring enables sales managers to observe and analyze sales calls in real-time, providing them with insights into sales representative performance and customer behavior. Customizable coaching allows sales managers to provide personalized feedback to sales representatives based on their performance. Performance tracking provides sales managers with a comprehensive view of sales representatives' performance and customer behavior, allowing them to identify areas for improvement.
Demoleap's new capabilities are designed to improve sales representatives' performance, increase customer satisfaction, and drive revenue growth. By providing personalized guidance and feedback, sales representatives can improve their selling techniques and better meet customer needs, leading to increased sales and customer loyalty.
Silverpush Incorporates Generative AI into Contextual AI Platform
Silverpush is an AI-powered marketing platform that uses contextual AI to deliver personalized content to customers without the use of cookies. Contextual AI analyzes customer behavior, interests, and preferences to deliver content that is relevant and engaging. In a recent announcement, Silverpush revealed that it has incorporated generative AI into its contextual AI platform, enhancing its ability to target customers without the use of cookies.
Generative AI is a subset of AI that uses neural networks to generate new data based on existing data. In the case of Silverpush, generative AI is used to create new customer profiles based on existing customer data. This allows Silverpush to target customers with personalized content even if they have not previously interacted with the brand.
Silverpush's incorporation of generative AI into its contextual AI platform is a significant advancement in AI-powered marketing. By targeting customers without the use of cookies, brands can provide a more personalized and engaging experience for customers while also complying with data privacy regulations.
So, Demoleap and Silverpush have made significant advancements in AI-powered marketing, improving customer engagement, lead generation, and revenue growth. Demoleap's real-time guided selling capabilities and Silverpush's contextual AI platform demonstrate the potential of AI in the marketing industry. As AI continues to evolve, we can expect to see more advancements that will revolutionize the way businesses engage with customers.
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That's it for this article.
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