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Roku's New Home Security System: A Smart Move for the Company?

Home automation, Roku, Inc., , roku home security, alexis morris
Rokus New Home Security System A Smart Move for the Company

Roku, a popular streaming device brand, has recently ventured into the home security industry with the launch of its new home monitoring system. This $99 system is designed to offer customers an affordable and convenient way to monitor their homes with the help of their Roku TV. In this article, we will explore the features of this new home security system and analyze whether this move is a smart one for Roku.

Features of Roku Home Monitoring System

The Roku home monitoring system includes a central hub, a door and window sensor, a motion sensor, and a remote control. The central hub is connected to the user's Wi-Fi network and can send notifications to the user's Roku TV or mobile device. The door and window sensor and motion sensor can detect any unauthorized entry into the user's home, and the remote control can be used to arm or disarm the system.

One of the unique features of this home security system is its ability to send video footage to the user's Roku TV. The system includes a small camera that can be placed inside the user's home, which can send live video footage to the user's Roku TV. This feature allows users to monitor their homes in real-time without having to rely on their mobile devices.

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Another notable feature of this home monitoring system is its integration with Amazon Alexa and Google Assistant. Users can use voice commands to arm or disarm the system, and also receive notifications through their Alexa or Google Assistant-enabled devices.

Is Roku's Move into Home Security a Smart One?

Roku's move into the home security industry is not entirely surprising, given the increasing demand for smart home devices. According to a recent report by MarketsandMarkets, the global smart home market is expected to reach $135 billion by 2025, with a compound annual growth rate of 21%.

Furthermore, Roku's new home monitoring system is a smart move because it leverages the company's existing customer base. Roku has over 53 million active accounts, and its customers already trust the brand for their entertainment needs. By expanding into home security, Roku can offer a new product to its existing customers and potentially attract new ones.

However, Roku's move into the home security industry also presents some challenges. The home security market is already crowded, with established players such as ADT, Vivint, and SimpliSafe. These companies have significant brand recognition and established customer bases. Additionally, the home security industry is heavily regulated, and Roku will need to comply with various regulations and standards.

Roku's new home monitoring system is an innovative product that offers an affordable and convenient way for users to monitor their homes. Its integration with Amazon Alexa and Google Assistant, as well as its ability to send video footage to Roku TV, makes it stand out from other home security systems in the market. However, Roku will need to navigate the challenges of the home security industry, including competition from established players and compliance with regulations.

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That's it for this article.

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