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Twitter to Introduce Affordable Verification Program for Small Businesses

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Twitter to Introduce Affordable Verification Program for Small Businesses

Twitter has been testing a new program that aims to make verification more accessible and affordable for small businesses. This move comes after the company received backlash for its inconsistent verification policies and processes in the past. In this article, we will explore the details of Twitter's new verification program and its potential benefits for small businesses.

The Need for a More Affordable Verification Program

In recent years, Twitter has faced criticism for its verification policies, with many users feeling that the platform has been inconsistent and unclear about what qualifies an account for verification. This issue came to a head in 2017 when Twitter verified the account of a white supremacist, leading to widespread condemnation and calls for the platform to overhaul its verification process.

Since then, Twitter has made several changes to its verification policies, including temporarily suspending the program altogether in 2017. In 2021, the platform announced that it was relaunching its verification program, but only for accounts in certain categories, such as government officials, journalists, and brands.

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Many small businesses felt left out of the verification process, as they did not fit into any of the categories Twitter had designated for verification. As a result, some businesses resorted to buying verification badges from third-party providers, which violated Twitter's terms of service and could result in the suspension of their accounts.

Twitter's Solution: An Affordable Verification Program for Small Businesses

In response to these concerns, Twitter has been testing a new verification program specifically designed for small businesses. The program will reportedly cost less than $1,000, making it more affordable for small businesses that cannot afford the high fees associated with traditional verification services.

According to Twitter CEO Elon Musk, the new program will have a lower cost tier for small businesses, making it easier for them to obtain verification badges. Musk also emphasized the importance of verifying businesses, noting that it can help protect consumers from scams and misinformation.

Benefits of Verification for Small Businesses

Verification can be a valuable tool for small businesses, as it can help them establish credibility and trust with their customers. A verified account indicates that a business has been authenticated by Twitter and is therefore more likely to be legitimate and trustworthy.

Verified accounts are also more likely to be recommended by Twitter's algorithms, which can lead to increased visibility and engagement. This increased visibility can be particularly important for small businesses that are just starting out and trying to build a customer base.

Twitter's new affordable verification program for small businesses could be a game-changer for many entrepreneurs and small business owners. By making verification more accessible and affordable, Twitter is taking a step towards creating a more inclusive platform that recognizes the importance of small businesses. As Twitter continues to roll out this new program, it will be interesting to see how it affects the verification landscape and whether it leads to a more consistent and transparent process for all users.

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