Vinnie Jones Joins Forces with Sky Bet and British Heart Foundation to Promote Life-Saving CPR Training
Football legend and Hollywood star Vinnie Jones has taken on a new role that's far from the glitz of the big screen and football pitch. Just ahead of the transfer deadline day, Jones has signed on with Sky Bet and the British Heart Foundation (BHF) for their crucial 'Every Minute Matters' campaign. This initiative aims to bolster public awareness and training in CPR, an essential skill that can be the difference between life and death in emergencies.
With the summer transfer window closing in less than 48 hours, this campaign has gained significant attention. Sky Bet, in collaboration with the BHF, has managed to recruit Jones as part of their 'Re-Starting 11' squad. Alongside football greats like Graeme Souness and Luton captain Tom Lockyer, Jones is stepping into a role that could arguably be one of his most impactful yet. The goal of the campaign is ambitious: to have 270,000 people start learning CPR by the end of the 2024-25 season.
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Jones, renowned for his tough persona on the field and his roles in films, is lending his star power to this life-saving cause. At 59 years old, Jones has a history of supporting the British Heart Foundation, having previously featured in their Hands-Only CPR advert in 2012. His involvement in this campaign underlines the importance of CPR training, emphasizing how a quick response can drastically increase chances of survival during cardiac emergencies.
In his statement, Jones highlighted the significance of this new venture, saying, "Out of all my roles on and off the pitch, teaming up with Sky Bet and the BHF might just be one of my most important roles. It quite literally could be lifesaving." He stressed the simplicity and accessibility of learning CPR through the BHF’s online RevivR tool, which only takes 15 minutes to complete.
The campaign has already made notable strides since its launch earlier this year. Tom Lockyer, who experienced a cardiac arrest during a match in December 2023 and survived thanks to CPR and defibrillation, praised the public’s response to the initiative. Lockyer's own experience underscores the campaign’s urgency, as each minute without CPR reduces the chance of survival by up to 10 percent. With over 30,000 out-of-hospital cardiac arrests occurring in the UK annually, the call for wider CPR education is clear.
Sky Bet’s Chief Commercial Officer, Steve Birch, expressed enthusiasm about Jones joining the team, stating, "I can’t think of a better person to add to our team to continue the momentum towards 270,000 learners than Vinnie Jones." This endorsement not only boosts the campaign’s profile but also highlights the collective effort required to achieve its ambitious target.
As the football world focuses on transfer deals and deadline day drama, this campaign offers a reminder of the power of immediate action and community involvement. By learning CPR, each individual has the potential to make a profound difference. Vinnie Jones, with his formidable presence and heartfelt commitment, is now at the forefront of this vital mission to save lives. For those eager to get involved and learn CPR, visit bhf.org.uk/revivr to start the training that could one day help save a life.
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