Mike Lindell Denies Accusations of Neo-Nazi Symbolism in MyPillow Ad
Controversial MyPillow CEO Mike Lindell is once again in the spotlight, this time facing accusations that a recent promotional ad for his pillow company contains coded neo-Nazi references. The ad in question offers a discount on MyPillow products, with the price prominently set at $14.88—a combination of numbers that has a well-documented connection to white supremacist ideology. The number 14 refers to the "14 Words," a slogan coined by white supremacist David Lane, while 88 is often used as shorthand for "Heil Hitler," since H is the eighth letter of the alphabet.
Lindell, however, has fiercely denied any deliberate use of these symbols in his marketing. When reached by reporters, he maintained that the price was simply a figure used by many companies, including Walmart, and had nothing to do with any political messaging. Despite the backlash and widespread sharing of the ad, Lindell continues to post it without any changes or clarifications, calling the accusations a politically motivated attack on him and his business. According to Lindell, this controversy is just the latest in a series of efforts to discredit him due to his outspoken political beliefs, particularly his claims about election fraud in 2020 and his advocacy for election reforms.
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Lindell is no stranger to controversy, especially following his vocal support of former President Donald Trump and his continued insistence that Trump won the 2020 election. His persistent promotion of these false claims has led to his company's products being pulled from major retailers, resulting in significant financial losses. Despite these setbacks, Lindell remains defiant, framing the recent neo-Nazi accusations as another attempt to tarnish his reputation.
Critics, however, argue that regardless of Lindell’s intent, the use of 14.88 in the ad is problematic, as it is celebrated by extremist groups. Neo-Nazi and white supremacist accounts have been reposting the ad on social media, openly praising Lindell for what they perceive as an endorsement of their ideology. While some, like history professor Seth Cotlar, believe Lindell may not have fully understood the implications of the numbers, they assert that the impact remains troubling.
In the midst of this controversy, Lindell continues to downplay the situation, insisting that it has nothing to do with the coded messages that his detractors claim. However, as online discussions about the ad intensify, it appears that both supporters and critics of Lindell are watching closely to see how this latest chapter in his embattled public life unfolds.
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