Shannon Noll Celebrates Aussie Spirit in New 7plus Campaign

Shannon Noll Celebrates Aussie Spirit in New 7plus Campaign

Shannon Noll Celebrates Aussie Spirit in New 7plus Campaign

Shannon Noll, the beloved Australian music icon, is back in the spotlight, embracing his status as a national treasure with a fresh twist on his classic hit, “What About Me.” This time, he’s not just belting out nostalgic notes; he’s leading a vibrant new campaign for Channel 7’s 7plus Sport. The reimagined version, aptly titled “What About Free,” is set to resonate with sports lovers across the nation as it promotes free access to AFL and cricket broadcasts.

It’s hard to overstate the impact of Noll’s 2004 rendition of “What About Me,” which became Australia’s highest-selling single that year. Now, 20 years later, the song continues to be a crowd favorite, known for its relatable themes that resonate deeply in today’s world. Noll himself recognizes this connection, stating, “Everybody, every now and then, wants to say, ‘What about me?’” His insights reflect a broader societal yearning for acknowledgment, especially in these uncertain times.

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As part of the campaign, Noll joins an all-star lineup of Australian sports figures, including cricket legend Ricky Ponting and commentator Bruce McAvaney. Together, they’re heralding a monumental shift in how Australians will access sports content, thanks to the launch of 7plus Sport. This new platform promises extensive coverage of winter and summer sports—live and free—making it a game changer for fans who crave convenient viewing options.

Growing up in regional New South Wales, Noll’s roots are steeped in sports culture. He reminisces about his upbringing, where weekends were filled with games and matches, emphasizing that his love for sports runs as deep as his passion for music. “I’m an absolute sports nut,” he declares, highlighting his childhood experiences and familial connections to the world of athletics, even mentioning his famous cricketing cousins, the Waugh brothers.

The campaign’s launch aligns perfectly with the upcoming AFL Grand Final, making it a particularly exciting time for both Noll and sports fans alike. Noll’s enthusiasm for the project is palpable, and he sees this collaboration as a true extension of his personal values. “To be part of something I align with as strongly as I do with this campaign doesn’t come along very often,” he shares.

Noll is currently on a national tour, where “What About Me” remains the centerpiece of his performances, a testament to the song’s enduring legacy. He expresses gratitude for the song's continued popularity and the way it allows him to connect with audiences across generations. “I’ve just got so much respect for it,” he says, reflecting on its significance both to his career and to the fans who cherish it.

In a world where the intersection of music and sports continues to thrive, Noll’s partnership with 7plus Sport not only highlights his artistic journey but also underscores the unifying power of sports and music in Australian culture. With every note of “What About Free,” he’s not just entertaining; he’s fostering a sense of community and celebration among fans eager to connect with their favorite sports—live and for free.

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