Trump Launches Luxurious 'Trump Watches' Collection Amid Campaign
In a bold move that underscores his entrepreneurial spirit, former President Donald Trump has announced the launch of his latest merchandise venture: a collection of luxury watches branded with his name. Dubbed “Trump Watches,” this new line features an impressive range of timepieces, with prices ranging from $499 to a staggering $100,000. This latest addition follows a series of unique merchandise offerings that Trump has released during his ongoing presidential campaign, which has already seen the debut of items like sneakers, NFT trading cards, and even silver coins.
On his Truth Social platform, Trump excitedly promoted the watches, highlighting their potential as “a great Christmas gift.” The collection includes two distinct styles, each available in three color finishes. Among the standout pieces is the lavish Trump Victory Tourbillon, which is crafted almost entirely from 18-carat gold and adorned with 122 diamonds. The marketing for this opulent watch emphasizes its luxurious materials, estimating its market value based on gold and diamond content alone. However, a disclaimer on the website clearly states that the watches are “not designed, manufactured, distributed, or sold by Donald J. Trump or any of his affiliates.” Instead, they are marketed through a third-party vendor, which licenses the Trump name under an agreement that can be terminated at any time.
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As the watches hit the market, they are being positioned as exclusive collector’s items, with only 147 units of the Tourbillon available for purchase. This limited availability is part of a broader strategy to appeal to collectors and supporters eager to own a piece of Trump memorabilia. Interestingly, despite the high-profile nature of this launch, it is accompanied by a promise that the products are not political and are strictly intended for personal enjoyment.
The introduction of Trump Watches coincides with Trump's ongoing campaign efforts, where he faces stiff competition from Vice President Kamala Harris. In a landscape where political fundraising is crucial, Trump’s merchandise strategy appears to serve as both a source of revenue and a way to maintain engagement with his base. Indeed, Trump's previous ventures into merchandise—ranging from Trump-branded Bibles to colognes and now these high-end watches—reflect a keen understanding of branding and consumer appeal.
However, these ventures have drawn criticism from opponents who argue that they exemplify a focus on self-promotion over genuine political discourse. A spokesperson for Harris criticized the move, pointing out that Trump’s attention seems to lie more in personal profit than in the needs of the American people.
As Trump continues to market his watches alongside a variety of other branded merchandise, it raises questions about the intersection of business and politics in his campaign strategy. Will these luxurious timepieces become a staple among his supporters, or will they be viewed as mere gimmicks in a crowded political landscape? Only time will tell, but one thing is for certain: Trump’s brand remains as provocative and polarizing as ever.
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