Bella Hadid Makes a Stunning Comeback at the 2024 Victoria's Secret Fashion Show
Bella Hadid has made a dazzling return to the spotlight by gracing the 2024 Victoria's Secret Fashion Show runway. In a surprise appearance, she delighted her fans by strutting down the catwalk in New York City, marking her first appearance in the iconic show since 2018. The supermodel stole the show during a performance by Cher, embodying pure glamour in a red lace bra and underwear set. Instead of the classic angel wings, Bella added her own twist, opting for a floor-length, fluffy jacket that trailed behind her as she walked.
Her return is significant not just because of her hiatus but because of the context in which she stepped away. In 2020, Bella was among several Victoria's Secret models who spoke out about experiencing sexual harassment by Ed Razek, the former chief marketing officer. Razek denied the allegations but resigned from his role after the accusations became public. These revelations, along with criticism of the brand for its lack of inclusivity and diversity, led to a shift in the brand’s image.
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Bella's reappearance at the 2024 show is a reflection of Victoria’s Secret's ongoing transformation. After parting ways with the brand for a few years, Bella returned in 2021 as part of the VS Collective—a group of ambassadors representing a rebranded and reimagined Victoria’s Secret, focused on promoting diversity, body positivity, and women’s empowerment. She shared that one of the key factors that drew her back to work with the brand was the visible, genuine changes behind the scenes.
Hadid emphasized that Victoria's Secret has undergone a major overhaul, with six of its seven board members now being women and new photo shoot protocols in place to ensure a more respectful and empowering environment for models. This marked shift aligns with a broader movement toward inclusivity, and Bella's return is emblematic of the brand's commitment to embracing a more progressive image.
To cap off the evening, Bella reappeared for the final bow alongside her sister, Gigi Hadid, and the other models. She shed her dramatic jacket for a sleek red dressing robe, perfectly embodying the elegant yet daring aesthetic that Victoria's Secret is striving for in this new era.
Her surprise return has not only reinvigorated fans of the iconic fashion show but also underscored the evolution of both Bella Hadid and Victoria’s Secret, making this comeback one to remember.
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