The Victoria's Secret Fashion Show Returns: A Comeback After Controversy
The Victoria's Secret Fashion Show is making a highly anticipated return this year, gracing the runway for the first time since its cancellation in 2019. This comeback marks a significant moment for the brand, which had faced mounting criticism and declining viewership in the years leading up to its hiatus. As we approach the grand event, let’s delve into the reasons behind its previous absence and what we can expect from this revamped show.
Initially, the Victoria's Secret Fashion Show became a cultural phenomenon in the 2000s, showcasing some of the most iconic models in the industry, such as Tyra Banks, Gisele Bündchen, and Naomi Campbell. It was an extravagant spectacle of glamour, featuring elaborate lingerie, stunning performances, and, of course, the beloved angel wings. However, by the late 2010s, the show began to suffer from a steep decline in popularity. The Me Too movement shed light on serious issues of representation and body image, leading to a significant backlash against the brand's narrow portrayal of beauty. The show's ratings plummeted, hitting an all-time low of just over 3 million viewers in 2018, down from more than 10 million in 2010.
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In November 2019, Victoria's Secret officially announced the show's cancellation, citing the need to evolve its messaging. During this tumultuous time, controversial remarks from then-chief marketing officer Ed Razek, who expressed skepticism about including transgender models in the show, added fuel to the fire. His comments led to widespread backlash, prompting an eventual apology and an acknowledgment that the brand needed to change.
After years of introspection and a significant rebranding effort that focused on inclusivity, diversity, and body positivity, Victoria's Secret announced the show's return in May 2024. The company expressed a commitment to reflecting modern values while delivering the iconic elements fans love. Their Instagram announcement resonated with audiences: “We’ve read the comments and heard you. The Victoria’s Secret Fashion Show is BACK and will reflect who we are today.”
Set to take place on October 15, 2024, the show promises to feature an all-women lineup of performers, including legendary artists like Cher, Tyla, and K-pop sensation Lisa. The return of iconic models like Tyra Banks and Gigi Hadid has also stirred excitement. Banks, who had not walked the runway for nearly two decades, described her return as “an out-of-body experience,” indicating how meaningful this moment is for her and many others involved.
As we gear up for this spectacular event, it’s clear that the Victoria’s Secret Fashion Show is more than just a runway show; it's a chance for the brand to redefine itself and engage with a more diverse audience. The runway will be live-streamed on Amazon Prime Video and the brand's social media platforms, allowing fans from around the globe to witness this historic return.
With this resurgence, Victoria's Secret is poised to not only reclaim its place in fashion history but also to inspire a new generation of women to embrace their individuality and strength. The excitement surrounding the show is palpable, and as the models prepare to strut down the runway, there is a sense of hope that this new chapter will lead to a more inclusive and empowering future for the brand and its audience.
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