Instagram's Shift from Squares to Rectangles: What Users Need to Know

Big changes are coming to Instagram’s iconic profile grid. Over the weekend, Instagram will roll out a new format, replacing the familiar square posts with a rectangular aspect ratio of 4:5. This shift, announced by Instagram head Adam Mosseri via an Instagram Story, has stirred mixed reactions among users who have long cherished the platform's square aesthetic.

Mosseri explained the rationale behind the update, citing the growing prevalence of vertical photos and videos. "Square photos are part of Instagram's heritage," he acknowledged, "but most content uploaded today is vertical, and it’s a bummer to overly crop them." The new rectangular grid aims to better showcase user content without aggressive cropping, allowing photos and videos to appear as originally intended. While the change might feel inconvenient at first, Mosseri expressed optimism that users will ultimately appreciate seeing their full content displayed on their profiles.

Also Read:

• Eva Lys Creates History as a Lucky Loser at the Australian Open
• Plymouth Argyle Hosts QPR: An Unmissable Championship Showdown

This isn't the first time Instagram has tested the rectangular layout. In August, a limited trial of the 4:5 ratio received a lukewarm response, with users divided over the format's benefits. Some praised the update for offering a polished and modern look, while others lamented the disruption of their meticulously planned grids. Creators who emphasize aesthetic consistency in their feeds are among the most vocal critics, arguing that the shift makes it harder to maintain a cohesive visual narrative.

The change also brings Instagram closer in appearance to competitors like TikTok, which already uses a vertical-first format. While Instagram has historically prioritized its unique square grid, this move signals a broader alignment with modern content consumption habits, especially as vertical formats dominate short-form video platforms.

Despite the update, not everyone is happy. Some users argue that Instagram should focus on more practical features—like a "watch history" option—rather than modifying a beloved aspect of the app. Others have suggested giving users the option to toggle between square and rectangular grids, allowing greater customization.

For now, the rectangular grid is rolling out gradually, meaning not every account will see the change immediately. While this update marks a significant shift in Instagram’s visual identity, it also reflects the platform's commitment to adapting to evolving trends and enhancing user experience. Whether you embrace the rectangles or long for the squares, one thing is clear: Instagram is continuing to evolve in a vertical-first digital world.

Read More:

• UK’s Emergency Alert System to Sound Nationwide Test in 2025
• UFC 311 Showdown: Makhachev vs. Tsarukyan 2 Set to Electrify Fans