Roger Federer’s Brand Signs Swiss Tennis Prodigy Henry Bernet
Roger Federer’s sportswear brand, On, has made another strategic move in the tennis world by signing 17-year-old Swiss sensation Henry Bernet. This collaboration is a significant step for both the young player and the brand, showcasing Federer’s commitment to nurturing homegrown talent while elevating On’s profile in the competitive sportswear market.
Hailing from Basel, Switzerland—the same city Federer calls home—Bernet’s journey mirrors that of the tennis legend. Like Federer, Bernet honed his skills at the Old Boys Tennis Club and wields a graceful one-handed backhand, evoking comparisons to the maestro himself. His talent and potential are evident in his rapid ascent through the ranks, making him an exciting addition to On’s roster, which already features stars like Iga Swiatek and Ben Shelton.
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Bernet expressed his excitement about the partnership, stating, “It is an honor to work with On, a brand that embodies Swiss excellence and innovation. Being part of this talented group of athletes inspires me to keep growing and developing my game.” Notably, he will also sport Federer’s signature footwear, further solidifying the connection between the rising star and the Swiss icon.
The past year has been remarkable for Bernet. He reached the quarter-finals of the boys’ singles at Roland Garros as a qualifier and made waves on the Challenger Circuit, becoming the first player born in 2007 or later to reach the quarter-finals at that level. His ATP debut at the Swiss Indoors in Basel, where he defeated veteran Fabio Fognini in qualifying, marked another milestone. In doubles, he teamed up with Jerome Kym to reach the quarter-finals in the main draw.
Now coached by Severin Lüthi, Federer’s longtime confidant, Bernet’s career trajectory appears poised for greatness. His recent ITF J300 victory in Traralgon, Australia, reinforces his potential as a future star. The synergy between Bernet’s ambitions and On’s innovative approach reflects a partnership rooted in Swiss excellence and a shared vision for the future of tennis.
With this signing, Federer and On are not just supporting a young athlete but also investing in the legacy of Swiss tennis, setting the stage for Bernet to follow in Federer’s legendary footsteps.
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