
Utah's NHL Team Lets Fans Decide Its Future Name and Logo
Exciting news for hockey fans in Utah! The Utah Hockey Club is taking a unique and interactive approach to finalizing its official team name and logo. Instead of making the decision behind closed doors, they’re handing it over to the fans in an in-arena vote. This move, led by Smith Entertainment Group, is a first-of-its-kind engagement in professional sports and adds an extra layer of excitement to Utah’s debut NHL season.
Right now, the team has narrowed down the name choices to three finalists: Utah Hockey Club, Utah Mammoth, and Utah Wasatch. Fans attending games at the Delta Center will have the chance to cast their votes at iPad stations set up throughout the arena. The voting period spans four home games, starting with Wednesday’s matchup against the Pittsburgh Penguins and continuing through upcoming games against the Columbus Blue Jackets, St. Louis Blues, and Philadelphia Flyers.
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One of the most interesting aspects of this vote is that fans won’t just be picking a name—they’ll also be selecting from two potential logos. The logo associated with “Hockey Club” and “Wasatch” features a mythical snow creature , tying into the region’s wintery themes. Meanwhile, the “Mammoth” option comes with its own distinct mammoth-themed logo. However, the team is keeping these designs under wraps, limiting voting to in-person attendees to prevent leaks before an official announcement.
The inclusion of “Wasatch” as a finalist is particularly noteworthy, as it wasn’t originally in the top six. The name pays tribute to the Wasatch Mountains , which dominate Utah’s landscape and are home to the majority of the state’s population. This addition comes after the team had to drop “Yeti” due to trademark conflicts with YETI, the well-known cooler and drinkware brand. By selecting “Wasatch,” the team maintains the connection to a mythical snow creature while making it uniquely Utah-centric.
This fan-driven process is a reflection of how committed owners Ryan and Ashley Smith are to making the team a true community asset. They want Utahns to have a voice in shaping the franchise’s identity, ensuring that the final name and logo resonate with the people who will be cheering them on for years to come.
Even though this voting stage is significant, it may not be the final step. There’s still a possibility of additional rounds, but one thing is clear—the fans will ultimately determine the identity of Utah’s NHL team. The final decision will be announced sometime after the current season and before the start of the 2025-26 season.
This level of fan engagement is rare in professional sports, and it’s creating a buzz around Utah’s NHL team. Whether the final name is Hockey Club, Mammoth, or Wasatch , one thing is for sure—Utah’s newest franchise is already making history!
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