Jesus Takes the Super Bowl Spotlight Again with 'He Gets Us' Ad
So, if you watched the Super Bowl this year, you probably caught a mix of hilarious, nostalgic, and even heartwarming ads. But one commercial stood out for a different reason—it wasn’t selling beer, chips, or a new car. Instead, it was about Jesus. Yep, for the third year in a row, the “He Gets Us” campaign ran a Super Bowl ad, making sure that in the middle of all the entertainment, a message about faith reached millions.
Now, let’s talk numbers for a second. A 30-second Super Bowl ad in 2025 cost somewhere between $7 million and $8 million. The “He Gets Us” ad? A full 60 seconds. That means they spent an eye-popping amount to air this message. And as expected, it’s sparked a lot of discussion—some people love it, some question it, and others are just curious about who’s behind it.
Also Read:- 40 Acres and a Lie – The Truth Behind a Broken Promise
- Taylor Swift Booed at Super Bowl LIX – Her Three-Word Reaction Says It All
The campaign started in 2022 as a way to reshape conversations about Jesus and Christianity, making the message feel more relevant to modern culture. They’ve put out ads across multiple platforms, but it’s the Super Bowl commercials that have really made waves. This year’s ad was all about redefining greatness, featuring everyday people stepping up in moments of kindness and compassion. And the soundtrack? Johnny Cash’s “Personal Jesus,” which added an extra layer of emotional impact.
So, who’s funding this? That’s where things get interesting. “He Gets Us” was originally tied to a nonprofit called the Signatry, but now it operates under another nonprofit called “Come Near.” They don’t disclose exactly who’s donating, but Hobby Lobby founder David Green has openly supported the campaign. The organization insists that its goal isn’t to push a specific church or denomination—it’s simply about raising awareness and sparking conversations about Jesus.
Of course, dropping millions on a Super Bowl ad instead of directly funding community programs has led to some criticism. Some argue that the money could be better spent elsewhere, while supporters say that putting Jesus in front of over 100 million viewers in a single moment is worth every penny.
At the end of the day, whether you loved it, questioned it, or barely noticed it, the “He Gets Us” campaign proved once again that even in the most commercialized event of the year, faith still has a place in the conversation.
Read More:
0 Comments