
KitKat's Exciting New Shape: A Sweet Shift for Sharing Moments
KitKat fans, get ready for a new chapter in the iconic chocolate brand’s evolution. Nestlé has just announced a major transformation, introducing a brand-new shape designed specifically to encourage sharing. This exciting change comes after almost 90 years of the beloved four-finger bar that we all know so well. A shift that promises to bring people together in sweet moments of connection, the new KitKat format is now available in a 99g sharing bar with multiple break-off pieces.
This new design is a significant departure from the classic shape that debuted in 1935. Originally crafted by Rowntree’s of York, the four-finger bar was born from an innovative idea to create a chocolate snack small enough to fit in a man’s work bag. Over the years, the four-finger KitKat became a staple of snack time across the world. But now, Nestlé has reimagined the design to cater to modern trends of social snacking.
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The new KitKat sharing bars come in three irresistible flavors: Double Chocolate, Salted Caramel, and Hazelnut. These delectable varieties are designed to appeal to a wide audience, with their light, creamy fillings and smooth chocolate that melts in your mouth. According to Nestlé, the experience of eating these new bars is exceptional, thanks to the contrasting textures and a beautiful swirled marbled coating.
This update is a part of Nestlé's broader strategy to enhance shared experiences through food. The new sharing bars are perfect for enjoying with family and friends, turning moments of relaxation into delicious social interactions. The company's spokesperson emphasized that these new bars aim to make it easier for people to "create moments of connection" and enjoy quality time together.
However, while this new design has generated excitement among chocolate lovers, it also comes with a bittersweet note. Nestlé also announced that it will be discontinuing its Vegan KitKat. Launched in 2021, the plant-based version was a hit among consumers looking for dairy-free alternatives. But due to lower-than-expected sales, Nestlé has made the difficult decision to phase out the vegan version by summer 2025.
Though the vegan bar was a great option for those who preferred a dairy-free snack, the shift toward traditional chocolate products remains strong. Nestlé’s decision underscores the dominance of classic chocolate, even as the plant-based market continues to grow. While many fans will be disappointed by the discontinuation of the vegan option, they can look forward to the new sharing bar format, which has already sparked positive reactions on social media.
The KitKat sharing bars are now available in stores, with an exclusive launch at Tesco, where members of the store’s loyalty program can get a discount. As we bid farewell to the vegan version of KitKat, it’s clear that Nestlé’s commitment to innovation is stronger than ever. The new design encourages more shared moments, bringing people together over their love of chocolate in ways that feel more meaningful than ever before. So, what are you waiting for? Grab a bar and start sharing the joy!
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