Tesla's European Sales Plummet as Musk’s Politics Spark Outrage
Alright, let’s talk about what’s going on with Tesla right now—it’s a mess, to say the least. Once a symbol of innovation and sustainability, Tesla is now facing serious backlash, and a lot of it is because of Elon Musk himself.
You see, Tesla's sales in Europe have taken a nosedive, dropping nearly 45% in January compared to last year. And it's not just a fluke—Germany saw a 60% drop , France was down 63% , and even in the UK, where sales have been relatively stable, they still fell by 12% . So, what’s happening? Well, many former Tesla fans feel betrayed by Musk’s recent actions.
For years, Musk was seen as a visionary, leading the charge against climate change with Tesla’s electric cars. But now? He’s making headlines for all the wrong reasons—pouring millions into backing Donald Trump , openly supporting Germany’s far-right AfD party , and even making what looked like a Nazi-style salute at a political event. That was the last straw for many Tesla owners.
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People aren’t just mad—they’re actively fighting back. Some, like Swiss entrepreneur Mike Schwede , refuse to let their Teslas be associated with Musk’s politics. Instead of selling his car at a loss, he donates 10 cents per kilometer to charities that support LGBTQ+ youth and fight extremism. Others, like Patrik Schneider in Germany, are selling “Anti-Elon” stickers with messages like “I bought this before Elon went crazy” and “Elon sucks” . Demand for these stickers has skyrocketed, with up to 2,000 orders a day rolling in.
This isn’t just about personal opinions—it’s hitting Tesla hard. The stock price, which had surged after Trump’s election victory, has now plunged back down , wiping out billions in market value. Meanwhile, European companies are distancing themselves—big names like Rossmann and LichtBlick are removing Teslas from their corporate fleets in protest.
Musk, of course, is brushing it off, calling the backlash overblown. He even joked about the Nazi salute accusations, saying the “everyone is Hitler” argument is getting old. But the numbers don’t lie—while overall EV sales in Europe grew 34% , Tesla’s sales tanked. That means people aren’t just rejecting EVs; they’re rejecting Tesla specifically .
So, what’s next? Some analysts say consumers have short memories and might forgive Musk if Tesla drops an amazing new model. But others argue that, especially in Germany , where history plays a huge role in public consciousness, his ties to the far right could permanently damage Tesla’s reputation.
Bottom line? Musk is playing a dangerous game , and it’s costing Tesla big time. Whether he can turn things around—or if Tesla's golden era is over—remains to be seen.
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