Ticketmaster and Sacramento Kings Bring Game-Changing Tech for Visually Impaired Fans
Imagine being able to feel every pass, dribble, and shot in a live basketball game—without seeing it. That’s exactly what a groundbreaking new technology is making possible for visually impaired sports fans. Thanks to a partnership between Ticketmaster, the Sacramento Kings, and OneCourt , basketball lovers who are blind or have low vision can now experience the game in real-time at Golden 1 Center like never before.
This innovative device, called the OneCourt haptic tablet , translates live game action into touchable vibrations . As the ball moves across the court, users can literally feel its motion beneath their fingertips. The technology syncs with the NBA’s official tracking system, ensuring that fans receive instant feedback on player positions, passes, and shots —all in real-time. This means no delays, no second-hand descriptions—just direct, immersive access to the game.
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The best part? It’s completely free. The Sacramento Kings have made these haptic devices available at every home game, allowing visually impaired fans to check them out at Guest Services on a first-come, first-served basis . While only five devices are available per game right now, this initiative marks a huge step toward making live sports more inclusive.
John Rinehart, President of Business Operations for the Kings, emphasizes the team’s commitment to accessibility, stating,
"We believe live sports should be for everyone. Our partnership with Ticketmaster and OneCourt helps us deliver an experience that allows blind and low-vision fans to feel the excitement of every play."
Scott Aller, Senior Director at Ticketmaster, echoes this sentiment, highlighting the company’s dedication to making live events more immersive for all types of fans. Meanwhile, OneCourt CEO Jerred Mace sees this as just the beginning, envisioning a future where sports of all kinds can be enjoyed through haptic technology—whether at the stadium, at home, or anywhere else.
This isn’t just a new gadget—it’s a game-changer for sports accessibility. From the Trail Blazers in Portland to NBA All-Star Week in Texas , OneCourt has already been tested in multiple venues, proving its ability to transform the way visually impaired fans engage with live sports. With 5G and WiFi capabilities, it seamlessly integrates into existing sports data infrastructures, offering a real-time, intuitive experience .
Sports have always been about passion, energy, and connection. Now, thanks to this partnership, no fan is left behind . The excitement of live basketball is no longer limited to sight—it can now be felt . And with technology constantly evolving, who knows? This could be the start of a revolution in how we experience sports, making stadiums more inclusive than ever .
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