Kim Soo-hyun's Alleged Relationship with the Late Kim Sae-ron Sparks Controversy
The entertainment and business industries are in turmoil following allegations surrounding actor Kim Soo-hyun and the late actress Kim Sae-ron. The controversy erupted when a YouTube channel, 'Garo Sero Institute,' claimed that Kim Soo-hyun had been in a romantic relationship with Kim Sae-ron since she was 15, continuing for six years. Despite Kim Soo-hyun’s agency, Gold Medalist, strongly refuting these claims as "false information," public sentiment has rapidly deteriorated.
On March 10, 'Garo Sero Institute' initially made these allegations, citing statements from Kim Sae-ron's family. The following day, the channel escalated the issue by releasing an image of Kim Soo-hyun allegedly kissing Kim Sae-ron on the cheek. This has only intensified negative reactions online, with mounting calls for the actor to step down from his current projects.
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Kim Soo-hyun’s ongoing participation in MBC’s entertainment program 'Good Day' has become a major point of contention. The show's viewer forums are now flooded with demands for his removal. However, the production team has yet to release an official statement regarding his status. Meanwhile, Disney+ is also facing backlash as it prepares for the release of its upcoming drama ‘Knockoff,’ starring Kim Soo-hyun. While the streaming platform has not confirmed any postponements, industry insiders speculate that the controversy could impact the series’ launch.
Additionally, brands associated with Kim Soo-hyun are now re-evaluating their partnerships. Homeplus, which recently renewed its contract with the actor for its 28th-anniversary campaign, is reportedly reassessing its stance. CJ Foodville, which operates bakery chain Tous Les Jours, is also reconsidering whether to extend its contract with Kim Soo-hyun beyond March. Furthermore, LG Household & Health Care has quietly removed past advertisements featuring the actor from its official YouTube channel.
Despite the growing controversy, Kim Soo-hyun and his agency maintain that the allegations are entirely false. Whether these claims will be definitively proven or dismissed remains to be seen. However, the immediate impact on his career and endorsements is undeniable. As public scrutiny continues, the industry is left to navigate the fallout of yet another high-profile celebrity scandal.
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