Modere’s Sudden Shutdown Sends Shockwaves Through Global Wellness Community
Hey everyone, I wanted to take a moment to talk about something that’s been making waves in the health and wellness world—something that really caught a lot of people off guard. Modere, a well-known name in clean-label wellness products and a staple in the multilevel marketing industry for over two decades, has officially shut down. That’s right. After 23 years of operations, the company announced on April 11th, 2025, that it’s closing its doors for good—no warning, no detailed explanation—just like that.
Now, if you’ve been in the wellness space at all, you’ve definitely heard of Modere. They weren’t just another supplement company. They prided themselves on offering products that were free from harsh chemicals—clean nutrition, personal care, household goods, and some major hits in the beauty space like their Liquid BioCell Collagen. That product alone had patents, awards, and a cult following. It’s been a go-to for many looking to support joint health and skin hydration. And more recently, in late 2024, they dropped a product called Curb , which was marketed as a natural appetite suppressant. That launch created a lot of buzz, with consumers sharing success stories from early trials.
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Modere started back in 2002 and quickly gained a following, not just because of their product line but also due to their unique business model. They operated through direct sales—what’s known as MLM or multi-level marketing. For some, it was more than just buying a product—it became a lifestyle, a community, and for many distributors, a source of income and empowerment.
But here’s the twist. Despite signs of growth, leadership changes, and big marketing moves in recent years—including the appointment of Nate Frazier as CEO in 2023—the company just… stopped. A simple message posted online and sent via email thanked their loyal community but gave no clear reason for why the decision was made. And naturally, that silence has created a firestorm of speculation. People are talking about possible financial struggles, regulatory red tape, or internal issues that never made it to the surface.
Social media’s been buzzing with reactions—some are heartbroken, others angry, and a lot of folks just confused. It’s not every day a brand that seemed so strong just disappears overnight. Especially one that had international reach—from the U.S. to Europe, Latin America, Australia, and India. This wasn’t a small operation. Modere had truly global influence.
Honestly, it’s a bit surreal. Whether you were a loyal customer, a distributor, or someone just watching from the sidelines, this closure hits hard. It’s a reminder of how fast things can change—even in a company that feels rock solid. It’ll be interesting to see what comes out in the coming weeks, whether we get more clarity or see new ventures rise from Modere’s ashes.
But for now, it’s the end of an era. And for many, it’s more than just the loss of a brand—it’s the loss of a community, a belief in a certain kind of lifestyle, and maybe even a livelihood.
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