
India’s Boycott of Turkey and Azerbaijan Sends a Loud Global Message
So here’s what’s unfolding right now — and it’s a story that’s stirred not just headlines, but the hearts of many Indians. In the wake of heightened tensions between India and Pakistan following the deadly Pahalgam attack, two countries — Turkey and Azerbaijan — publicly voiced support for Pakistan. That move, unsurprisingly, hasn’t gone down well in India. The reaction? Swift and decisive. Indian travelers, businesses, and even academic institutions are responding with a powerful message: loyalty matters.
Until recently, Turkey and Azerbaijan were among the top picks for Indian tourists. Turkey, with its mix of European charm and Islamic heritage, and Azerbaijan, with its affordability and appeal to budget travelers, had seen a surge in Indian visitors. In fact, over 330,000 Indians visited Turkey in 2024, while Azerbaijan welcomed nearly 244,000. That momentum has now dramatically reversed.
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The shift began when Turkish firm Celebi, which managed ground services at key Indian airports, was barred from operations on national security grounds. This wasn’t just about one company — it symbolized India’s deeper concerns. In solidarity, universities like Jawaharlal Nehru University and Jamia Millia Islamia suspended all academic ties with Turkish counterparts. These aren’t symbolic gestures; they reflect a broader national sentiment.
Online, hashtags like #BoycottTurkey and #BoycottAzerbaijan started trending. Travel platforms quickly followed suit — MakeMyTrip, EaseMyTrip, and Ixigo pulled promotions, suspended bookings, and reported a 60% plunge in reservations to these countries. In fact, cancellations have jumped by over 250%. Travel agencies are experiencing massive losses, but many are standing firm, saying this is a stand for national dignity.
What’s also crucial to understand is the financial weight Indian tourism carries. In 2024 alone, Indian tourists spent around ₹42.9 billion in Turkey and ₹26.8 billion in Azerbaijan. That’s nearly ₹70 billion in combined revenue — now at serious risk due to a sudden and growing boycott. And that doesn’t even account for wedding tourism, Bollywood shoots, or corporate events that were once flocking to these locations.
Of course, this isn’t just about travel — it’s about where India chooses to spend its cultural and financial capital. Many Indians now feel that their money should not support nations that don’t stand with them during times of conflict. Political leaders, travel influencers, and everyday citizens are amplifying that message: spend where respect is mutual.
In a way, this moment is more than just geopolitical friction. It’s a reflection of how global tourism is becoming a space of values and choices, not just aesthetics and affordability. Turkey and Azerbaijan may have miscalculated the impact of their statements, but Indians are making it clear: when national interest is on the line, tourism is not immune.
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