Alicia Silverstone Returns as Cher Horowitz After 30 Years: A Bittersweet Revival
So, guess what’s happening in the world of iconic 90s nostalgia? Alicia Silverstone is officially stepping back into the plaid skirt and knee-high socks of Clueless queen, Cher Horowitz! I mean, who would’ve thought, right? Almost 30 years after the original film hit theaters and became an instant cultural phenomenon, Alicia is returning to the role that defined a generation—and honestly, it’s kind of surreal.
She recently opened up about it and admitted that she never thought she'd be Cher again. It was only after doing that 2023 Super Bowl commercial for Rakuten, where she channeled Cher for the first time in decades, that the idea started to feel exciting. She said it was so much fun to revisit that world—even though, at first, she was sure it would never happen again. That commercial clearly awakened something, not just in her but in all of us who grew up quoting “As if!” like it was gospel.
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Now, before you get too curious, Alicia’s being super tight-lipped about the actual storyline of the reboot. When asked, she just smiled and said she could reveal “nothing” about the plot. But here’s what we do know—the revival is in the hands of Josh Schwartz and Stephanie Savage (the minds behind Gossip Girl ) along with Jordan Weiss. So, yeah, it’s in some very capable and drama-savvy hands. Oh, and the original director, Amy Heckerling, is also on board as an executive producer. That’s a good sign that they’re keeping the heart of Clueless intact.
Alicia also shared a touching story about her son Bear, who first saw the movie when he was just five. It wasn’t really age-appropriate, but they happened to watch it at a cemetery screening—kind of a quirky Hollywood moment—and he apparently didn’t understand most of it, except the kiss at the end. After that, he started kissing his mom more often, which is just the sweetest thing ever.
This isn’t even the first time she’s stepped back into Cher’s shoes since the 90s. In 2021, she recreated a scene with her son for TikTok, and then teamed up with Stacey Dash (Dionne!) to do another nostalgic clip. She even posted a Cher tribute last year with the caption, “27 years ago, a bad b**** was born.” That confidence, that sass—pure Cher.
With all this buildup, it feels like this reboot isn’t just a trip down memory lane—it’s Alicia owning her legacy. She's not just reviving a role; she's celebrating the character and everything Cher stood for: confidence, evolution, and being unapologetically yourself.
So yeah, the return of Cher Horowitz isn’t just a reboot—it’s a moment. And I, for one, am totally buggin’ in the best way.
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