Clare Yardley Joins Enigma to Lead Creative Services in Major Industry Move
So, here’s some exciting industry news I just had to talk about—Clare Yardley, one of the most respected names in Australia’s creative services scene, has made a big move. After a decade-long run at BMF Australia, she’s officially joined Enigma as their new Head of Creative Services . And this isn’t just another hire—it’s a bold statement about where Enigma is headed.
Now, for those unfamiliar, Clare isn’t just any behind-the-scenes operator. She’s been the steady, strategic force at BMF, helping steer their creative engine for ten years. Before that? She was doing it at Saatchi & Saatchi. So, we’re talking about someone with a serious track record in high-pressure, high-output environments. Her ability to bridge creative ambition with operational excellence is the stuff agencies dream about.
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At Enigma, Clare’s new role isn’t just about continuing what she’s done before—it’s about building systems and processes from the inside out. She’s there to elevate how creative work flows across teams, to bring cost efficiencies, and to ensure that creative collaboration doesn’t just happen—it thrives. This kind of role is foundational for any agency trying to stay competitive in a landscape where deadlines are tighter, budgets leaner, and expectations sky-high.
And it’s clear that Enigma is putting the right team in place. Just this year, they brought on Simon Lee as Chief Creative Officer and Aldo Ferretto as Creative Director and Head of Art. These aren’t random hires. It’s a clear signal that Enigma is gearing up for a creative renaissance—and Clare Yardley is right at the center of it.
Simon Lee said it best: “A great Creative Services Director provides the emotionally intelligent oil that keeps an agency humming.” And when you hear that, you immediately understand why Clare is such a valuable addition. She’s not just about processes and structure—she brings the energy, leadership, and calm needed to guide high-performing teams.
Clare herself is equally enthusiastic. She’s already expressed how thrilled she is to be part of an agency that values the creative operations side of the work. That’s not always the case in this industry, so when someone of her calibre highlights it, you know it’s genuine. She’s excited by the culture, the people, and the chance to really shape how things run.
Honestly, this move feels like a win-win for everyone. Enigma gets a powerhouse who knows how to make great work happen, and Clare gets a new chapter at an agency clearly committed to scaling up creatively.
Big things are definitely brewing at Enigma—and with Clare Yardley on board, we’ll be seeing the ripple effects across the industry in no time.
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