Jens Grede Joins UTA Board, Expanding His Cultural Influence Beyond Fashion
So here’s a big update that caught my attention—Jens Grede, the powerhouse entrepreneur and co-founder of Skims, has officially joined the board of directors at United Talent Agency (UTA). And if you’ve been following his journey—from launching Skims with Kim Kardashian and his wife Emma Grede, to growing FRAME, and now stepping into the world of talent and brand representation—this move feels like a natural evolution of his already impressive portfolio.
Now, let’s break this down a little. Jens isn’t just the behind-the-scenes guy making things happen; he’s a visionary with a real knack for turning brands into cultural phenomena. I mean, Skims, the shapewear and lifestyle brand he co-founded in 2019, has ballooned into a $4 billion company. That’s not just a business success—it’s a cultural shift in how people think about bodywear and inclusivity. And behind that sleek brand image is someone who understands both media and market psychology.
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Before Skims, Jens co-founded FRAME in 2012, a premium denim and fashion brand that really carved a niche for itself in the luxury-casual space. And even before that, he and his longtime collaborator Erik Torstensson launched the marketing agency Saturday Group, which became a multi-faceted platform for fashion and media ventures. That group and its subsidiaries were later sold to industry giants like Omnicom and Interpublic Group—a power move that let Jens focus entirely on consumer and cultural investments through his holding company, Popular Culture.
So why UTA now? According to David Kramer, the new CEO of UTA, it’s Jens' unique ability to fuse cultural intuition with business strategy that makes him the perfect fit. Kramer said it best—Jens has this rare talent for growing brands that not only lead markets but define them. And with UTA expanding across talent representation, content production, and strategic brand consulting, bringing someone like Jens onboard is more than a headline—it’s a strategic masterstroke.
Jens himself echoed that excitement, saying he’s thrilled to be part of a company that's constantly pushing the boundaries of culture and creativity. He sees this as a chance to help shape not just the future of UTA, but the future of how brands and talent intersect in this ever-evolving entertainment ecosystem.
And let’s not forget the timing. This comes right after David Kramer stepped up as CEO of UTA, following years of rapid growth and strategic acquisitions. UTA has been making serious moves—acquiring agencies, collaborating with major sports and talent groups, and even pulling in private equity investment to fuel its next chapter. Adding Jens Grede to the mix? That feels like a deliberate step toward marrying consumer insight with entertainment clout.
So yeah, this isn’t just about a board appointment. It’s a signal that the worlds of fashion, media, and talent representation are continuing to blend in really powerful ways. And if Jens’ past is any indication, he’s about to leave a major imprint on this space too.
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