M&S Strawberry & Cream Sandwich—Sweet Innovation or Summer Gimmick?
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So, Marks & Spencer has done it again. Just in time for Wimbledon, they’ve dropped something that’s got people talking—a strawberries and cream sandwich . Yes, you heard that right. Not a scone, not a tart, but a full-on sandwich . Naturally, I had to see what all the fuss was about. This isn’t just your typical picnic snack; it’s a dessert disguised as a sarnie, inspired by Japan’s increasingly trendy fruit sandos.
Retailing at £2.80, this limited-edition treat is called the Red Diamond Strawberry & Creme Sandwich. Think sweetened, brioche-like bread hugging whipped cream cheese and juicy Red Diamond strawberries. It’s M&S tapping into something a bit more daring, a bit more global. And while they’re clearly leaning on the aesthetics and tradition of Japanese convenience store sandos, this is very much a British remix.
Now, let’s get into the taste. Surprisingly? It works. The strawberries are bright red, plump, and sweet—grown right here in the UK, mainly in Kent, where it’s apparently a brilliant year for the fruit. The cream cheese has a light, whipped texture, almost like clotted cream but fluffier. The bread is soft and slightly sweet, and although I’m normally not a fan of brioche with savoury dishes, it complements the fruit-and-cream combo beautifully here.
Of course, it’s not perfect. It’s a bit on the sweet side, and if you’re expecting a full-on Japanese experience with shokupan and crustless neatness, you’ll be a bit let down. The M&S version has crusts and a slightly heavier build. Still, you’ve got to give them credit—it’s experimental, bold, and let’s face it, it looks great on Instagram. It’s a conversation starter at the very least.
Some have questioned the state of mind of the M&S food developers—too many missed hits in the past, like chicken Caesar sushi and shredded sprouts in Marmite butter. But this? This feels like a small win. Maybe even a moment of culinary redemption. It’s the kind of snack you didn’t know you wanted until you tried it. Sure, I’d still rather eat one in Japan with a glass of Champagne nearby, but for a British take from a high street staple? Not bad at all.
Bottom line: it’s quirky, it’s summery, and it doesn’t take itself too seriously. If you’re at an M&S and spot it in the fridge, don’t hesitate. Just grab it, sit outside, pretend you’re at Wimbledon, and enjoy a sweet little surprise wrapped up as a sandwich.
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