Stan Sport Scores Big with Premier League Rights, Optus Sport Bows Out
Well, big news has just dropped in the world of Australian football broadcasting—and it’s going to shake up how we watch the Premier League. After nearly a decade of streaming the EPL, Optus Sport is officially handing over the reins. From August 1, all Premier League content will now be available on Stan Sport , thanks to a major deal struck between Nine Entertainment and Optus.
For all the die-hard football fans out there, this means a change is coming—but not without a bit of support along the way. If you’re an existing Optus Sport customer, you can breathe a sigh of relief. Optus has confirmed that you’ll be getting special discounts if you decide to make the switch over to Stan Sport, especially if you’re still using Optus as your telecommunications provider.
So what’s behind this massive change? In short, Optus is refocusing its priorities. The company is moving away from the sports streaming space to concentrate more on its core telecom services. But they’ve ensured their loyal football-loving audience won’t be left in the dark. They’ve picked a strong successor. According to Optus CEO Stephen Rue, Stan Sport is more than capable of giving football the attention it deserves, and the content will be in great hands.
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Now, let’s talk numbers and content. This isn’t just about the EPL. The deal, worth an estimated $300 million , also includes broadcasting rights for the FA Cup , Japan’s J.League , and the US National Women’s Soccer League . And that’s on top of what Stan already has—like the UEFA Champions League, Wimbledon, and Super Rugby. Clearly, Stan is beefing up its sports library in a big way.
Stan will start streaming Premier League matches before the season kicks off on August 16, with its first big showcase being the FA Community Shield on August 11 , featuring Liverpool vs. Crystal Palace. That’ll serve as a warm-up to what’s promising to be a blockbuster season.
Nine’s CEO Matt Stanton calls this a “step change” in their digital growth strategy, and he’s not wrong. With 380 Premier League games coming to Stan every season until at least 2028, this is one of the biggest plays we’ve seen in the Australian streaming market. It’s also a strategic move to position Stan Sport as a viable alternative to sports giants like Kayo and Foxtel, who dominate with NRL and AFL coverage.
The move also reflects the broader shift happening in media right now. Traditional free-to-air TV is declining, and streaming is taking over. That means exclusive content is everything. And by snapping up the most-watched football league in the world, Stan Sport has just made a massive power play.
So, to all Optus Sport subscribers—watch your inbox. You’ll be getting details on how to transition and what kind of deals you’ll be offered. And for those already on Stan, get ready for a lot more football. The Premier League’s coming your way, and it’s going to be epic.
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