Stan Sport Secures EPL in Landmark Deal, Reshaping Australia’s Football Streaming
So, here's a massive shake-up in the Aussie sports streaming world — and if you’re a football fan, this is big. Starting this August, the English Premier League — that’s right, all 380 matches — will stream live on Stan Sport. It’s a major shift, and the deal behind it is just as intriguing.
Basically, Nine Entertainment, which owns Stan, has secured the rights to stream the EPL for the next three years. They’ll be paying about $60 million annually, but here’s where it gets really interesting: Optus, who had those rights and paid a whopping $600 million in total for them back in 2023, is still footing part of the bill — around $40 million each year — even though they’re handing the rights over. It’s like subsidising a competitor. That doesn’t happen every day in media.
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This move is more than just a rights swap. It’s Nine positioning itself to dominate football broadcasting in Australia. Not only do they now have the UEFA Champions League on Stan Sport, but they’re also looking at picking up the A-League and potentially bundling it all together. Imagine the EPL, Champions League, FA Cup, Women’s Super League, and possibly the A-League all on one platform — that’s a game-changer for fans and a serious power play in the sports streaming market.
And it’s all happening just in time for the new EPL season. Nine will have six weeks to promote the Premier League on Stan Sport before kickoff in August, likely piggybacking off the hype around the British & Irish Lions rugby tour in Australia to boost subscriptions.
What’s also brewing in the background is the future of the A-League rights. With Paramount’s current deal ending in a year, Nine could make a move there too. They’ve already expressed interest, and if that happens, we could be witnessing a full-circle moment. For the first time in over a decade, Australia’s top-tier domestic competition might once again share a broadcast home with the English Premier League — just like the old Fox Sports days.
On a broader scale, this deal shows how streaming giants are redefining the sports broadcast landscape. Traditional TV networks are under pressure, and companies like Nine are pouring resources into digital-first models. Stan Sport is currently an add-on, costing $15 per month on top of a regular Stan subscription. But if they continue scooping up premium content like this, don’t be surprised if they explore new pricing models or even offer a standalone sports service.
All eyes are now on what comes next. Will Nine go after Formula 1? Will they eventually move for the AFL or NRL rights? One thing’s clear — the battle for sports supremacy in Australia’s streaming world is heating up, and Stan Sport is not just in the game; they’re playing to win.
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