Why British Tourists Are Trading Spain for Affordable African Adventures
Let’s talk about a surprising travel trend that’s turning heads across Europe—British tourists are abandoning Spain and heading to Africa instead. Yes, that’s right. For years, Spain was the go-to destination for British holidaymakers seeking sun, sea, and sangria. But things are shifting rapidly, and rising costs are at the heart of this change.
In 2025, traveling to Spain has become significantly more expensive. Prices for flights have more than doubled compared to the pre-pandemic era, and accommodation in popular hotspots like the Costa del Sol or the Canary Islands is no longer a budget-friendly option. Add to that new tourist taxes aimed at supporting sustainability and local communities, and you’ve got a situation where many Brits are simply priced out.
So where are they going instead? Africa—and more specifically, places like Morocco, Egypt, and Tunisia. Travel agencies are reporting a surge in bookings to these destinations. TUI UK saw a 30% increase in trips to Egypt compared to last year, while bookings to Tunisia and Morocco are also climbing fast. And the reason is clear: value for money.
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Take Morocco, for example. A week-long holiday in Agadir averages around £889 per person. Compare that to £1,000 to £2,700 for a similar trip to Greece or Spain, and you start to see why British travelers are choosing the African sun. Booking.com also reports massive increases in searches—up 68% for Tunisia, 64% for Egypt, and 39% for Morocco.
But it’s not just about the cost. Morocco, Egypt, and Tunisia offer rich cultural experiences, stunning landscapes, and modern tourism infrastructure. From camel rides in the Sahara to strolling through the bustling medinas of Marrakech, these destinations offer something vibrant, authentic, and increasingly appealing.
Meanwhile, Spain faces growing local unrest. Thousands of Majorcans recently marched through Palma with signs telling tourists to “go home.” Locals are frustrated with overcrowding, rising living costs, and the environmental impact of mass tourism. As a result, what used to be a welcoming holiday haven is now becoming a hotbed of protest.
In contrast, Morocco has invested heavily in safety, infrastructure, and marketing to attract visitors. It’s paying off. Whether it’s the Atlas Mountains, historic mosques, or the beaches of Essaouira, British travelers are discovering that they can enjoy incredible holidays at a fraction of the European price—and without the backlash.
In short, the winds are changing. While Spain still holds charm for many, Africa is quickly becoming the smart, exciting, and budget-friendly alternative for British tourists.
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