Atlético-MG’s Sponsorship Sparks Debate Amidst Crucial Clash with Palmeiras
Hey everyone, let’s talk about the latest buzz surrounding Atlético Mineiro — and it’s not just about the football. The club is under the spotlight for reasons that go beyond the pitch. On Friday, July 11th, Atlético-MG announced a new sponsorship deal with ALE Combustíveis, which will see the fuel company’s logo featured prominently on the team’s uniform until the end of 2026. Sounds like routine business, right? Not quite.
Instead of excitement, the news stirred up a storm of criticism from fans. The biggest complaint? The new design of the jersey. For a club with such a strong identity and a loyal fan base, visuals matter — a lot. Supporters weren’t thrilled to see ALE’s logo sandwiched between the iconic club crest and the Adidas logo. Many are saying the jersey now looks more like a crowded billboard than a proud symbol of the team.
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One comment that really summed up the sentiment said, “The shirt looks like an ad panel. Players are being sold like clothing brands while the club’s debt just keeps growing. This is madness!” Pretty strong words, but it reflects a deeper frustration.
And it doesn't stop at aesthetics. Financial concerns are adding fuel to the fire. The sponsorship deal is said to be worth around R$ 4 million per year — which in theory should help the club’s finances. But fans are questioning whether that amount is enough, especially given the recent reports of delayed player salaries. Hulk, one of the team’s most influential players, even went public about the issue, saying it’s the first time he’s faced something like this since joining the club in 2021. He mentioned a meeting with the club’s CEO and expressed hope that things will get back on track soon.
All of this drama comes at a crucial moment. Atlético-MG is set to face Bahia at the Arena Fonte Nova, and all eyes are on them. There’s even more pressure now for the team to perform well. The return of Cuello from injury gives coach Cuca a boost in options, and with Guilherme Arana feeling optimistic about the second half of the season, there's still room for hope.
But let’s not forget — key players like Everson and Rony will be out due to suspension, making this upcoming match even more challenging. The expected lineup includes Gabriel Delfim, Natanael, Lyanco, Alonso, Arana, Alan Franco, Rubens, Gabriel Menino, Scarpa, Dudu, and of course, Hulk.
This isn’t just another game. It’s a test of resilience — both on and off the field. While the sponsorship debate rages on, what happens in Bahia could either cool things down or add more fuel to the already burning fire. Let’s see how Atlético-MG handles the pressure.
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