Cadbury Unwraps Bold New Bournville Flavours Hitting UK Shelves This Week
Alright, chocolate lovers—here's a piece of news you're going to want to sink your teeth into. Cadbury is about to shake things up in the chocolate aisle with two brand-new additions to its iconic Bournville range: Salted Caramel and Chopped Hazelnut. Yes, you heard that right! These exciting new flavours are launching across supermarkets in the UK within days, and they’re not just limited editions—they’re here to stay.
Now, if you’re like me and appreciate the richness of dark chocolate but also crave that added texture or a twist of flavour, then this update will probably have you racing to the nearest Sainsbury’s. The new bars are already listed on the store's website (although not yet available to order), and more retailers are expected to join in soon. The recommended retail price is £2.20 per bar—honestly, not too bad for a premium treat.
What’s really interesting is that this launch isn’t just about flavour—it’s part of a bigger refresh for the entire Bournville brand. Cadbury is giving Bournville a stylish, modern makeover while keeping its heritage intact. Each chocolate block now features the original Bournville ‘B’ from its 1908 design, which is such a nice nod to its long-standing legacy. It's kind of like having a bit of chocolate history in your hand—only now with a salted caramel swirl or nutty crunch.
Also Read:- Max Fried Returns to the Mound as Yankees Eye Key Win Against Blue Jays
- Palmeiras vence Flu com virada emocionante e fim de jejum de Vitor Roque
And this is more than just a sweet treat. It’s Cadbury’s first major brand campaign for Bournville in over 50 years. They’re rolling out a big media blitz across TV, radio, social media, and in-store marketing through October. The goal? To make dark chocolate feel more accessible, more everyday—less of a “sophisticated indulgence” and more of an “anytime treat” for everyone, not just the dark chocolate elite.
From what I’ve read, there's solid strategy behind this. Cadbury’s looking to draw in milk chocolate lovers and show them that dark chocolate can be just as smooth and satisfying. Apparently, shoppers who buy both dark and milk chocolate have the highest value to the category—even though they only make up a quarter of UK households. So, this launch is a smart move aimed at boosting crossover appeal.
All of this follows a wave of recent innovation from Cadbury. They’ve been busy this year with the release of the Dairy Milk Iced Latte bar, and even a colour-changing summer edition series. Let’s not forget the white chocolate dipped Twirls that had fans raving. On the flip side, some fans were left disappointed when Cadbury discontinued Bournville Fingers, despite their popularity. But clearly, the brand is still evolving and responding to what customers want.
So, if you're a fan of Bournville—or even if you’ve never given dark chocolate a fair shot—this could be the perfect time to revisit it. Salted caramel adds that sweet-savory contrast that’s always a hit, and chopped hazelnut gives it that nutty, crunchy edge. It’s exciting to see a heritage brand like Cadbury modernise without losing its roots.
I don’t know about you, but I’ll definitely be grabbing both bars when they hit shelves later this month. Keep an eye out—because if this campaign lives up to the hype, these bars might just become your new go-to indulgence.
Read More:
0 Comments