Gwyneth Paltrow Mocks Viral Coldplay Scandal in Cheeky Company Video
So, this has to be one of the most unexpected turns in a tech company PR nightmare—Gwyneth Paltrow stepping in as a temporary spokesperson? Yes, that Gwyneth Paltrow.
Here’s what happened. Astronomer, a U.S.-based data and AI startup, suddenly found itself in the spotlight after a video from a Coldplay concert went viral. During the show, the jumbotron at the venue caught a man and a woman embracing, then quickly ducking and hiding once they realized they were on camera. Coldplay frontman Chris Martin—who, fun fact, is Gwyneth Paltrow’s ex—joked on mic, saying, “Either they’re having an affair, or they’re just very shy.” Well, the internet chose the first option.
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The video blew up across social media, racking up millions of views and sparking a frenzy of online sleuthing. Before long, the couple was reportedly identified as Andy Byron, then-CEO of Astronomer, and Kristin Cabot, the company’s Chief People Officer. Both quickly faced intense scrutiny. Byron was placed on leave, and soon after, he resigned. Cabot also stepped down a few days later.
And just when it looked like Astronomer would quietly fade from the headlines, in swoops Gwyneth Paltrow with a perfectly deadpan video posted to the company’s social media. Dressed in a crisp button-down shirt, sitting with her hands folded calmly on a desk, she introduces herself as the company’s “very temporary spokesperson.” Without ever directly referencing the scandal, she playfully dodges fake “audience questions” like, “OMG what the actual f—,” while highlighting Astronomer’s data automation tools and promoting their upcoming event.
In typical Paltrow fashion, she manages to keep a straight face while turning the chaos into corporate comedy gold. She even says how thrilled she and the company are about all the “newfound interest in data workflow automation”—clearly a wink to the absurdity of how the brand became famous overnight.
The whole thing is Astronomer’s first attempt to take a lighter approach after a very awkward public meltdown. And honestly, having Paltrow—who’s no stranger to public spectacle—deliver the message might’ve been the smartest move they’ve made since this whole thing started. Whether people are tuning in for the data tools or just to see if she’ll drop another sly reference to her ex-husband’s concert, one thing's for sure: Astronomer has everyone’s attention now.
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