Marshawn Lynch Brings Untold Seahawks History to the Screen
Alright, so check this out—Marshawn Lynch, yeah, Beast Mode himself, is stepping behind the camera this time, not onto the field. He’s executive producing a brand-new documentary called “12” , and it’s all about a wild chapter in Seattle Seahawks history that a lot of people don’t even know happened. This story goes back to the '90s—before the Super Bowl win, before the Legion of Boom, before Lynch was even on the team.
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So, picture this: back in 1996, the Seahawks were this close to packing up and leaving Seattle for Anaheim, California. The then-owners, Ken Behring and Ken Hofmann, had already moved operations down to California. Fans were devastated. It looked like Seattle was about to lose its team entirely. But then, in what turned out to be a game-changing move, Microsoft co-founder Paul Allen stepped in, bought the team for $200 million, and kept the franchise right where it belonged—smack in the heart of the Pacific Northwest.
Now, fast forward to today, and Marshawn is helping tell that story through this new documentary. And the name “12” is no coincidence—it’s a direct nod to the legendary Seahawks fanbase, the 12th Man, who played a huge role in helping keep the team in Seattle. From civic leaders to everyday fans, a grassroots movement came together to make sure their team didn’t leave town. That entire fight—complete with exclusive interviews, rare archival footage, and dramatic reenactments—is going to be featured in this film.
Lynch said he didn’t know much about this part of Seahawks history at first, but after digging into it, he totally got why people ride so hard for this team and this city. He’s always been shown love by Seattle fans, and now he’s showing it back through this project. It’s personal, and it’s meaningful.
The film is being directed by Daniel Mogg, who used to work with Russell Wilson’s media team, and production is being led by Madeline Down, who’s worked on Seahawks broadcasts before. It’s being financed by Victory Sports Media, the same group that produced the Michelle Wie doc and that TNT debate series with Charles Barkley. Lynch’s production company, Beastmode Productions, is front and center in the mix.
Honestly, it’s shaping up to be more than just a sports documentary—it’s a tribute to Seattle, its identity, and the power of community. For longtime fans and even people just learning this story now, “12” promises to be something special.
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