Meta’s AI Bet Is Starting to Pay Off—Big Time
So, Meta’s been on quite the AI spending spree lately—and now we’re starting to see exactly why. If anyone had doubts about the billions the company’s been pouring into artificial intelligence, their latest earnings report just put those worries to rest.
This week, Meta released its quarterly earnings, and they absolutely crushed expectations. The company pulled in $7.14 per share on $47.5 billion in revenue, which was not only a 38% increase from the same time last year, but also way above what Wall Street analysts were predicting. That news alone sent Meta’s stock soaring—up more than 9% in after-hours trading. And for the year so far, the stock’s already gained about 16%.
What’s fueling this impressive growth? According to analysts and the company itself, it’s AI—plain and simple. Meta’s been investing heavily in artificial intelligence infrastructure, talent, and innovation, and that investment is now being reflected in its core ad business, which has seen notable improvements thanks to AI.
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Meta’s CEO, Mark Zuckerberg, even went public this week with a blog post and video outlining his grand vision for AI “superintelligence.” He believes we’re headed toward a future where everyone has their own personal AI to boost productivity and creativity. And he’s making it clear that Meta intends to be a major player in that space.
One of the standout moves was hiring Shengjia Zhao, a key figure behind ChatGPT, away from OpenAI to lead Meta’s new Superintelligence Labs team. That kind of talent war shows how seriously Meta is taking this. And it’s not just about hiring smart people—they’re also spending hundreds of billions to build massive AI data centers to support this vision.
It’s part of a broader race among tech giants like OpenAI, Google, Anthropic, and Meta to reach what’s being called “superintelligence”—a point where AI is more capable than humans at knowledge-based tasks. Whoever gets there first could dramatically reshape how work is done and unlock huge business opportunities.
For Zuckerberg, this push into AI is more than just innovation—it’s redemption. After the whole metaverse pivot didn’t pan out as hoped, AI has become Meta’s new north star. And it seems to be working. Even though the company is spending aggressively—$17 billion in capital expenditures last quarter alone—it’s keeping investors reassured by staying close to forecasts and narrowing full-year spending guidance.
So, while Meta may have once been seen simply as a social media company, it's now clearly playing in the big leagues of AI—and seeing some serious payoff.
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