Morgan Riddle Is Redefining the Modern WAG with Style, Substance, and Self-Worth
Five years ago, Morgan didn’t even know the rules of tennis. Fast forward to now, she’s got over a million followers across TikTok and Instagram and is being credited with making tennis cool again — especially for Gen Z and Gen Alpha. The New York Times even dubbed her “the most famous woman in men’s tennis,” and it's not hard to see why. Her content is fun, stylish, and surprisingly informative. Her show Wimbledon Threads has quickly become the go-to for fashion at the tournament, breaking down spectator looks with the same energy you'd expect from a fashion week runway.
What’s refreshing is how unapologetically she owns the WAG label. Instead of rejecting the term that has long carried misogynistic baggage, she’s reframing it. Morgan understands that supporting a partner in elite sport is practically a full-time job — one that’s rarely acknowledged. But she also works full-time for herself. From running campaigns to curating outfits with stylist and childhood friend Emily Essen, she’s a one-woman media brand, bringing authenticity and joy to every aspect of her digital presence.
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Born and raised in Minnesota with zero tennis exposure, she once imagined life as a Midwestern farm wife. But watching Ugly Betty changed everything, nudging her toward New York City and eventually a degree in English. Her early jobs in influencer marketing were rooted in purpose — one even supported pediatric cancer research — which tells you a lot about her character.
Then came 2020, and a swipe on dating app Raya led her to Taylor Fritz. A pandemic relationship bloomed, and what began as a casual match turned into a global lifestyle. Still, it wasn’t all glam shots and match-side selfies. Morgan took the time to understand the sport, build a presence within it, and find her own lane. And now? She’s actively contributing to the tennis space while still being a fiercely supportive partner.
She admits there’s pressure in how tennis partners are expected to look and behave, but she doesn’t let it define her. Yes, she loves dressing up. Yes, she wears heels — even if it means 20,000 steps a day during Wimbledon — but that’s her choice. Her fashion is as intentional as her mission. From bubblegum pink suits that poke fun at Barbie stereotypes to vintage Chanel finds, Morgan’s wardrobe is curated with meaning and playfulness. Even when critics try to box her in, she finds a way to make it her own.
And through it all, her relationship with Fritz remains rooted in mutual support. No drama, no over-the-top partying — just quiet nights rewatching Attack on Titan , lifting each other up, and pushing one another to grow. If she’s Barbie, she’s Margot Robbie’s version — smart, driven, self-aware. And Fritz? Well, to the fans watching all of this unfold, “he’s just Ken.”
Morgan Riddle is redefining what it means to be a partner, an influencer, and a woman in the public eye. And frankly, she’s doing it on her own terms.
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