
Rachel Brosnahan Drives Toyota’s EV Into Superman’s World
You’re not imagining it — that was indeed Rachel Brosnahan behind the wheel of Toyota’s latest electric vehicle in the new Superman movie. If you caught that brief but impactful moment in the trailer, you witnessed more than just a product placement. It’s a signal — both from Hollywood and from Toyota — that big changes are coming.
In the upcoming Superman film, Lois Lane, portrayed by the ever-talented Rachel Brosnahan, is seen driving the sleek and futuristic Toyota bZ. Now, that’s not just a random prop. It’s a calculated and expensive move by Toyota, especially considering their long-standing hesitation to go fully electric. And that’s what makes this cameo so fascinating.
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For years, Toyota has been the poster child for hybrid innovation — think Prius — and they’ve always treaded carefully when it comes to fully electric vehicles. They’ve voiced skepticism, invested in hydrogen tech, and weren’t exactly sprinting toward the EV finish line like Tesla or BYD. But now? Placing the 2026 Toyota bZ in a global blockbuster that millions will see is as loud a pivot as it gets.
This car cameo is doing double duty: it’s teasing audiences with the allure of the new Superman universe, while quietly introducing Toyota’s upcoming electric flagship to the world. And who better to deliver that message than Rachel Brosnahan, whose portrayal of Lois Lane brings both brains and bravery — a perfect metaphor for Toyota stepping into the EV arena with renewed courage.
The Toyota bZ — short for “beyond zero” — has been around as a concept since 2022, but the model you see in the film is the 2026 version, designed as the next evolution from the bZ4X. While previous bZ models were mainly marketed in Japan and China, this new version is set to make a global splash, and this film placement is the first wave of that push.
So, next time you rewatch that trailer, don’t just focus on Superman flying through the skies. Look closer at who’s in the driver’s seat and what that sleek electric vehicle represents. With this bold move, Toyota is not just selling a car — they’re rewriting their own origin story.
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