Remembering Fiji: A Legend Whose Music Echoes Beyond the Islands
It’s with a heavy heart that I share the news that George Brooks Veikoso, known to the world as Fiji , has passed away at the age of 55. His death was confirmed on July 23, 2025, in his homeland of Fiji, surrounded by loved ones. For many of us who grew up with his voice in the background—whether cruising along the coastline, attending local concerts, or just vibing with island roots—this news feels like losing a part of our cultural soul.
Fiji wasn't just a singer; he was a movement. Born on May 10, 1970, in Tailevu, Fiji, his early roots in music were shaped by singing in church and being influenced by musical family members like Sakiusa Bulicokocoko. His professional career began humbly—earning just five dollars for a performance with the band Rootstrata—but his voice was destined for something far greater.
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After relocating to Hawaii in 1987, due in part to political unrest back home, Fiji’s music began to evolve into what many call the “Lost Coast Sound”—a fusion of reggae, R&B, and Pacific Island soul. In 1994, his debut album Evolution introduced his powerful vocals and lyrical sincerity. But it was his 1996 release Born & Raised that skyrocketed him to stardom, featuring beloved anthems like “Lia” and “Good Thing.”
Over the decades, Fiji won numerous accolades: a Grammy nomination for the Island Warriors compilation, Na Hoku Hanohano Awards for Male Vocalist and Favorite Entertainer in 1998, the Pacific Music Award’s Best Pacific International Artist in 2014, and a Lifetime Achievement Award in 2021. His influence extended far beyond Hawaii and Fiji—mentoring the next generation of artists like Kimie Miner, J Boog, and Maoli.
He was also a showman. Anyone who witnessed his live sets remembers the energy—complete with Fijian drummers, traditional dancers, and an infectious spirit that brought crowds to their feet. He blended music with culture, performance with heart.
Fiji’s legacy isn’t just in the music he recorded—though his songs have racked up over 500 million streams. It’s also in the doors he opened, the artists he nurtured, and the message he carried: love, roots, and respect.
Hearing that he’s no longer with us is heartbreaking. As Kimie Miner said, “It really hurt me because it just felt like I couldn’t call on my mentor anymore.” And that’s how many of us feel—like we’ve lost a big brother, a guide, and a storyteller whose songs narrated our lives.
So as we say goodbye to a true icon, let’s remember Fiji not with sorrow, but with the rhythm he gave us. Let’s keep his songs alive, play them loud, and let his voice continue to echo across oceans and generations.
Rest easy, Boso. Your song will never fade.
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