Remembering Fiji: The Voice of the Pacific Falls Silent at 55
It’s with a heavy heart that I talk about something that has left an entire region in mourning—the passing of George Veikoso, known to the world as Fiji . At just 55 years old, the legendary Polynesian reggae singer has died, and though details surrounding his death haven’t been made public yet, the wave of emotion across the Pacific speaks volumes about who he was, not just as an artist, but as a human being.
Fiji wasn’t just a performer; he was a cultural force. Born on May 10, 1970, in Tailevu, Fiji, George came from humble beginnings—earning just $5 for his first professional performance. He grew up surrounded by music, influenced by his uncles, including jazz legend Sakiusa Bulicokocoko. That early exposure helped shape his soulful style, which became the heartbeat of the genre we now call Polynesian reggae.
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After political turmoil in Fiji led him to move to Hawaii in 1987, he didn’t just find a new home—he found a stage where he would shine brighter than ever. His breakout years were marked by massive accomplishments. In 1998, he won the Na Hoku Hanohano Awards for Male Vocalist of the Year and Favorite Entertainer of the Year . He also earned a Grammy nomination for his work on the compilation album Island Warriors . From Evolution to Love & Roots , his discography tells the story of a man whose music was rooted in love, culture, and resistance.
Fiji’s music streamed over 500 million times by 2023. That’s not just a number—it’s a testament to the connection he created with listeners across generations and islands. And who could forget that he co-wrote the theme for Baywatch Hawaii , or his appearance in Blue Crush ? He wasn’t just an icon in reggae—he was part of pop culture history.
But more than the awards or streams, what made Fiji unforgettable was the way he made people feel. He was a voice of unity, a symbol of Pacific pride, and for so many, a soundtrack to life’s most meaningful moments. Fans, artists, and loved ones alike are now echoing the same sentiment: Thank you, Fiji, for your music, your truth, and your soul.
Though he may be gone, Fiji’s spirit lives on in every melody, every lyric, every memory. Rest in love, George Veikoso. Your song will never fade.
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