Sydney Sweeney Sends American Eagle Stock Soaring in Meme Stock Frenzy
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So, get this—Sydney Sweeney, yes, the actress from Euphoria and Anyone But You , has suddenly become the face of a meme stock rally. It sounds wild, but it actually happened. American Eagle, the popular clothing brand, recently launched a new ad campaign starring Sweeney. The campaign’s cheeky title? “Sydney Sweeney Has Great Jeans.” And apparently, that was all it took to set the internet—and the stock market—on fire.
The ad went viral almost instantly, and it didn’t just grab the attention of Gen Z shoppers. It also caught the eye of retail traders on Reddit’s infamous WallStreetBets forum—the same crowd that helped send GameStop and AMC into meme stock territory a few years ago. After the ad hit the web, American Eagle's stock shot up as much as 12% in a single day. And people weren’t shy about why they were buying in. One Redditor even posted a screenshot showing they had purchased 20,000 shares, writing, “Who doesn’t like Sydney Sweeney. That’s my DD”—which, in trader speak, means “due diligence.”
This sudden interest has put American Eagle in the same league as other so-called “DORK” stocks—like Krispy Kreme, Opendoor, Rocket Lab, and Kohl’s—that all saw price spikes this past week. What these companies have in common is that their stock prices are being driven less by solid business performance and more by hype, speculation, and a sprinkle of internet chaos. In American Eagle’s case, the appeal lies in a combination of nostalgia, a relatable brand image, and, well, Sydney Sweeney’s star power.
Interestingly, American Eagle’s fundamentals haven’t exactly been stellar. The company recently reported a 5% drop in revenue and even lowered its forward guidance, signaling some challenges ahead. Yet, despite all that, a surge was triggered—almost purely because people liked the ad and liked the actress in it.
It’s one of those situations where logic takes a back seat to momentum and internet culture. The stock is still down 32% for the year, but for a moment, thanks to Sweeney, it looked like a comeback story. One Reddit user summed it up perfectly: “I’m going in too. It’s a meme world now.” And honestly? That kind of sums up the current state of the market.
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