Betfred US Chief Moves to Lead Allwyn Digital
Big news has just come out from the gaming and betting industry, and it’s a pretty significant shift in leadership. Kresimir Spajic, who has been serving as the CEO of Betfred US, is set to take on a brand-new role in Europe. He’s going to become the CEO of Allwyn Digital, which is a major step in his career and a notable move for Allwyn itself.
This announcement comes right after Betfred officially wrapped up its operations in the United States. The company exited its last remaining state at the end of July, effectively bringing its U.S. chapter to a close. With that, Spajic’s transition feels like a natural next step, as he shifts focus from the American market to helping lead digital strategy for one of Europe’s leading lottery and gaming companies.
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For those unfamiliar, Allwyn has been making waves in the digital lottery and gaming space, positioning itself as a forward-thinking operator with strong ambitions for growth. By bringing in Spajic, the company is clearly signaling its intent to strengthen and expand its digital presence even further. His experience at Betfred US, where he navigated a competitive and rapidly evolving American betting landscape, will likely serve as a strong foundation for what’s next at Allwyn.
It’s interesting to note the timing. Betfred’s exit from the U.S. market closed a chapter that had both challenges and opportunities. While the company built a recognizable brand in certain states, it ultimately decided to scale back its operations overseas. This departure allowed Spajic to look ahead, and stepping into a fresh role at Allwyn seems like both a personal career progression and a strategic move for the industry.
The relocation from the U.S. back to Europe also highlights how interconnected the global gaming and betting industry has become. Leadership talent is moving across borders, and companies are making hires with a truly international perspective in mind. For Allwyn, having someone with hands-on U.S. market experience could prove invaluable as it looks to innovate and expand digitally, not just in Europe but potentially in other regions too.
Overall, this shift underscores how dynamic the industry is right now. Betfred may have stepped away from the American stage, but the experience gained there isn’t being lost—it’s being carried forward into Allwyn’s digital strategy. And with Spajic at the helm of Allwyn Digital, it’s fair to expect some ambitious projects and bold moves in the near future.
So, the headline is clear: Betfred’s U.S. boss is moving on, Allwyn is gaining a seasoned digital leader, and the gaming industry just got another story of change, strategy, and international growth.
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