Lidl Overtakes Aldi as UK's Cheapest Supermarket
So, for the first time in nearly two years, Aldi has officially been knocked off the top spot as the UK’s cheapest supermarket. Yep, you heard that right—Lidl has taken the crown, and it’s all based on the latest price comparison by the consumer group Which?
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Now, this isn’t just a vague ranking— Which? compared 76 grocery items throughout July, a mix of both branded and own-label products. And the results? Lidl came in slightly cheaper than Aldi. We’re talking a difference of less than a pound overall, but it was still enough to give Lidl the edge. With a loyalty card, Lidl’s basket cost £128 flat, and without it, £128.40. Aldi’s came in at £129.25. Not a huge gap, but when people are watching every penny, even small savings matter.
Interestingly, both Lidl and Aldi were miles ahead of the more traditional big-name supermarkets. Tesco’s basket was around £17 more expensive than Lidl’s, and Waitrose, unsurprisingly, landed at the top of the pricing chart with a whopping £170.91 for the same basket—a full £40 more than Lidl.
The shake-up comes at a time when many UK households are still feeling the pinch from rising food costs and a stubbornly high cost of living. People are changing the way they shop—about a third have switched supermarkets in the past year, and nearly half have cut back on non-essential items. Supermarkets have responded with aggressive pricing tactics, all trying to come out as the best value.
Aldi didn’t offer any comments on losing their long-held title, and Lidl has stayed quiet too—at least for now. But others weighed in. Asda, which came out as the cheapest for a larger 192-item basket, took the opportunity to highlight their ongoing efforts to lower prices—no loyalty card required. They emphasized their “Asda Price” campaign and said price cuts have already hit more than a third of their range, with more planned throughout the year.
Meanwhile, Waitrose defended their higher pricing, stating that value isn't just about cost—it’s about quality, customer service, and animal welfare standards.
But the key message from the analysis is clear: it really does pay to shop around. According to Which?, simply choosing a different supermarket could save shoppers as much as 25%. That’s not a small number when you’re budgeting week to week.
So, next time you’re doing your shop, it might be worth switching things up—especially if you’ve been loyal to one store out of habit. Because right now, the competition is fierce, and even the smallest changes could put some money back in your pocket.
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