Liverpool and adidas Reunite with Bold 2025-26 Kit Launch
So, Liverpool fans finally got a first proper look at the much-anticipated 2025–26 kits — and yes, it's official: adidas is back with the Reds. After over a decade, the iconic three stripes return to Anfield in what marks the beginning of a new 10-year partnership between two giants of the football world — Liverpool FC and adidas.
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The big reveal dropped just recently, and it wasn’t just any regular launch. In true Liverpool fashion, they went big — with a creative, Alice in Wonderland-inspired launch video. The video brought together current stars like Virgil van Dijk, Mo Salah, Curtis Jones, and Ceri Holland, alongside club legends such as Sir Kenny Dalglish, Ian Rush, John Barnes, Robbie Fowler, and Jamie Carragher. The whole campaign felt dreamlike — and that was clearly the point.
Now, let’s talk about the kits themselves. The home shirt is pure Liverpool — bold, all-red with those unmistakable white adidas stripes running down the sleeves. It’s clean, modern, and still respectful of the club’s heritage. The away kit, meanwhile, is a throwback in the best way possible. It’s off-white, accented with black and red, and features the Liver bird framed in a shield — a nod to Anfield’s Main Stand design from back in 1906.
On the back, the eternal flames and the number 97 sit proudly near the neckline, honoring those who tragically lost their lives at Hillsborough — a detail that continues to reflect the club’s deep-rooted values and remembrance.
The shirts are already available in stores and online, and for the first week, fans who buy both home and away kits from official Liverpool channels get a 10% discount. Season ticket holders and All Red Members get an extra 10% off too, which is a nice touch. Plus, there’s a charitable option: if anyone chooses to get “Diogo J. 20” printed on their shirt, all profits from that personalization go to the LFC Foundation. They’re even planning a grassroots football program in Diogo Jota’s name — a meaningful tribute.
Both men’s and women’s teams will debut the kits this August in their pre-season matches — home and away kits respectively — marking the start of what’s expected to be a visually striking and emotionally resonant new era. As adidas' GM Sam Handy put it, this isn’t just a kit launch — it's a homecoming. And honestly, it feels like one.
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