Paul Ainsworth's Big Plans to Revamp Iconic Cornwall Hotel
So, here’s something pretty exciting happening on the Cornwall hospitality scene — especially if you’re a fan of Paul Ainsworth or just love a good seaside hotel getaway. The renowned chef, who’s made a real name for himself with places like Paul Ainsworth at No.6 in Padstow and The Mariners in Rock, has taken over the historic St Enodoc Hotel in Rock — and now he’s submitted big plans to breathe fresh life into it.
This hotel’s been around for over a century, perched on a prime spot overlooking the Camel Estuary. It already has a loyal following, but Paul and his wife Emma, who bought it back in January 2025, are aiming to elevate the whole experience without touching the actual footprint of the building. That’s right — they’re not making it physically bigger, but they are reconfiguring things to add two extra bedrooms, bringing the total to 23.
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What’s being proposed is a blend of luxury and sustainability. The plans include a modern glazed extension with a green roof, a first-floor terrace with those signature estuary views, and a brand-new garden room restaurant. There’ll also be a state-of-the-art commercial kitchen, a cosy residents’ lounge, and a stylish bar to complement the whole vibe. Essentially, it’s all about upping the guest experience while still preserving the character of the place.
And it’s not just about aesthetics. These changes are expected to create new job opportunities — both permanent and seasonal — which is great news for the local economy. Currently, around 38 people work there year-round, with the number climbing to about 80 during the summer rush. With the expansion, those figures could grow even more.
Another important angle is how the project could help ease pressure on other busy spots nearby, like The Mariners — which is also under Ainsworth’s ownership. By offering more dining and accommodation options, St Enodoc could help spread out the footfall and traffic, easing some strain on local infrastructure, especially during the high season.
Sustainability is clearly part of the plan too. The materials used for the new extension are expected to blend seamlessly with the original building, and environmental considerations are front and centre — aligning with Cornwall’s and the UK’s broader tourism and climate strategies.
All in all, this move isn’t just about making a pretty hotel even prettier — it’s a strategic upgrade that supports local employment, promotes sustainable tourism, and keeps Cornwall firmly on the map as a world-class travel destination. Keep an eye out — if the plans go through, this could be one of the most exciting hospitality developments in the South West in years.
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