Travis Kelce Teams Up with American Eagle for Bold New Fashion Line
You won’t believe what Travis Kelce has been keeping under wraps—right after the world learned about his engagement to Taylor Swift, the NFL superstar has quietly launched an exciting new fashion collaboration. American Eagle has officially partnered with Kelce’s sports and lifestyle brand, Tru Kolors, to release a limited-edition collection called “AE x Tru Kolors.”
The line has been designed to drop in two waves, with the first release happening today and the second scheduled for September 24. The collection features more than 90 pieces, ranging from everyday essentials like vintage-inspired tees and varsity jackets to cashmere sets and utility cargos. Price points vary widely, from $14.95 to $179.95, making the collection accessible while still delivering a premium, stylish edge.
Kelce himself stars in the campaign, which was filmed with a group of rising athletes and stars, including tennis sensation Anna Frey, UConn guard Azzi Fudd, Penn State quarterback Drew Allar, Ohio State wide receiver Jeremiah Smith, Syracuse shooting guard Kiyan Anthony—yes, the son of Carmelo and LaLa Anthony—and Olympic gold medalist gymnast Suni Lee. The ad shows Kelce in a textured V-neck sweater and aviators, walking from his car to meet his crew, setting a casual but confident tone for the campaign.
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Speaking about the collaboration, Kelce admitted that the excitement had been “kept under wraps for nearly a year.” He described the project as a unique opportunity to work with an established brand where every decision—from design to creative direction—was a genuine collaboration. He emphasized that the goal was to create a line that feels authentic, fun, and customizable for everyone. “I want everyone to feel like there is something for them in the collection, something they can feel good in and make their own,” he said.
From cricket sweaters and rugby polos to utility cargo pants and cashmere sets, the line has been built to offer bold statements while remaining versatile for everyday wear. It’s all about transforming classic silhouettes into pieces that make people feel confident and express their individuality. The launch also comes with a marketing push, including in-person activations, a podcast partnership with The Ringer, and takeovers on fantasy sports platforms, making it clear that the collection is being treated as a major pop-culture moment.
In short, Kelce is not just dominating the football field—he’s also stepping into the fashion spotlight in a big way. With “AE x Tru Kolors,” fans can now get a piece of his style, while the campaign itself celebrates athleticism, youth culture, and a playful sense of confidence. And considering this is all happening right after one of the most talked-about engagements of the year, it seems Travis Kelce is truly having a moment both on and off the field.
This collection isn’t just about clothes; it’s about blending personal expression with mainstream appeal, and it’s already sparking conversations about what it means when athletes influence fashion in such bold, visible ways.
Would you like me to craft a slightly snappier, more “spoken-word” version that sounds like you’re delivering it live on camera or as a social media story?
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