Apple’s Cosmic Orange iPhone: Bold or Just Too Bright?
So, let’s talk about Apple’s latest color experiment because, honestly, it’s causing quite the stir. The iPhone 17 Pro has been released, and alongside its usual upgrades—slightly better cameras, a bit more battery life, and, of course, a slightly higher price—Apple decided to throw in something different: a color called “cosmic orange.” And yes, it’s exactly what you think—think traffic cones, think Cheeto dust, think that one Nissan you only ever see idling at rental car lots. Bright, bold, almost aggressively orange.
Apple is calling it “cosmic,” but many people, myself included, are finding it… less than heavenly. Some of the team at CNET actually likes it, but a fair share are squirming at the sight. The point Apple seems to be making is that if subtlety isn’t an option, shock value at least is. And that’s exactly what this color does—it’s impossible to ignore.
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Here’s the thing: Apple has nailed color choices before. Rose gold? Iconic. Deep midnight blue? Elegant. Even the Barbie pink of the iPhone 16? Fun, fresh, without being over the top. And don’t forget Product Red, which has aged beautifully. But when it comes to this bright, neon-orange shade, the balance feels off. The iPhone has always been about a mix of style and substance, design and performance, beauty and brains. With cosmic orange, neither the style nor the substance is delivered. It’s flashy, yes, but it feels gimmicky rather than genuinely bold.
Now, it’s not like the underlying phone isn’t impressive. It still offers the familiar Pro-level performance Apple fans have come to expect. But the reality is, a color alone doesn’t make a phone revolutionary. It’s almost like Apple is leaning on visual shock to make up for a year where the tech upgrades themselves aren’t exactly jaw-dropping. People aren’t buying this iPhone for subtlety—they’re buying it to stand out, to be noticed, and maybe even to provoke a reaction.
And here’s the kicker: Apple is capable of giving us exactly what we want in colors, yet often doesn’t. For example, the new iPhone 17 lineup has a beautiful sage green, but the Pro model misses out. Why not a rich cobalt blue or a matte bronze? These feel premium, timeless, and still bold without screaming “seasonal prop.”
At the end of the day, Apple is going to market this as a vibrant new personality for your iPhone. But in reality, it’s a marketing trick disguised as bravery. The true challenge—or maybe the true risk—will be seeing someone confidently using an orange iPhone in a few years and convincing the world it still looks good. On the plus side, at least if you drop it face-down in the street, you won’t miss it. It glows like a hazard sign, and hey, that’s something, right?
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