CPP Investments Backs OneDigital’s $7B Growth Deal
OneDigital, a major player in insurance brokerage, financial services, and workforce consulting, has announced a big step forward in its growth journey. A majority investment has been made by Stone Point Capital, a private equity firm, along with CPP Investments, which manages the Canada Pension Plan Fund. This deal places OneDigital’s value at more than $7 billion and sets the stage for its next chapter of expansion.
The move is designed to support OneDigital’s growth through both organic expansion and strategic acquisitions. In other words, the company isn’t just relying on natural business development—it’s also looking to bring new partners and firms under its umbrella. Stone Point Capital and CPP Investments are stepping in as new majority investors, while Onex Partners, which first invested back in 2020, will stay on as a significant minority owner.
For OneDigital, this marks its fourth major equity recapitalization, a clear sign that investors see long-term potential in the company’s founder-led model and innovative approach. Over its 25 years in business, OneDigital has carved out a strong position across five verticals: employee benefits and HR, retirement and wealth management, property and casualty, PEO (professional employer organization) services, and Medicare Advantage.
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Adam Bruckman, OneDigital’s President and CEO, described the partnership as a chance to accelerate momentum. He highlighted how the investment will fuel further innovation in both technology and people, ensuring clients receive even stronger services. Over the past five years with Onex, the company expanded meaningfully, and that foundation is now expected to grow even faster.
From the investor side, confidence is high. Stone Point Capital praised OneDigital’s leadership and long track record of growth, calling the firm a unique platform with strong potential for value creation. CPP Investments, meanwhile, pointed out that OneDigital’s client-centered culture has made it resilient, and the partnership is viewed as a way to deliver value not just for the company but also for the CPP Fund, which supports more than 22 million Canadians.
The deal is slated to close in the fourth quarter of 2025, pending regulatory approvals. Several major financial advisors and law firms were involved, signaling the complexity and scale of the transaction.
At its core, this deal reflects a larger trend: financial services firms like OneDigital are attracting big institutional investors because of their ability to grow steadily while addressing essential needs—insurance, retirement planning, and workforce solutions. With Stone Point and CPP Investments now in the picture, OneDigital is positioned to keep scaling its mission of helping businesses and individuals thrive in today’s changing world.
In short, OneDigital has secured the backing of two heavyweight investors, reinforcing confidence in its leadership, strategy, and future growth. And for Canadians, it’s another example of CPP Investments putting pension dollars to work globally in ways designed to strengthen the fund for generations to come.
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