Moosehead to End Beer Bottles and Go All-In on Cans
Big changes are coming for one of Canada’s most iconic breweries. Moosehead Breweries, based in New Brunswick, has announced that by the end of this year, its beers will no longer be sold in bottles. Instead, everything will be shifted entirely to cans.
Now, for a lot of people, this is a big deal. Moosehead has been around for over 150 years, and those green glass bottles have been a familiar sight at parties, barbecues, and kitchen tables for generations. The decision to move away from bottles wasn’t made lightly, but the brewery says it reflects how people are choosing to enjoy their drinks today.
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Cans have become more and more popular over the last decade. They’re lighter to transport, easier to chill, and they take up less space in recycling bins. From an environmental perspective, aluminum cans are widely accepted in recycling programs and can be reused again and again without losing quality. And from a business side, shipping and storing cans is less expensive compared to heavy glass bottles.
But let’s be honest—this change also feels a little nostalgic. For many longtime Moosehead drinkers, there’s a certain ritual tied to popping the cap off a bottle, hearing that crisp pssst , and taking the first cold sip. For some, bottles are seen as giving beer a different character, maybe even a different taste. That’s why the news has stirred up a lot of conversation among beer lovers who are now debating what the “better way” to enjoy a cold one really is.
The brewery hasn’t framed this as the end of an era, but it certainly feels like one. Beer in bottles has been part of the brand’s identity for generations, yet Moosehead is choosing to adapt to what customers seem to prefer now. In a competitive market where craft breweries and new beverage options are everywhere, being flexible and staying efficient has become a survival strategy.
So, by the time New Year’s rolls around, those classic Moosehead bottles will be off the shelves, and cans will be the only option. Whether people embrace the shift or keep reminiscing about the glass-bottle days, one thing is certain: this marks a turning point for Canada’s oldest independent brewery. It’s a reminder that even the most traditional brands sometimes have to change with the times, whether we’re ready for it or not.
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