The iPhone 17 and iPhone Air Arrive with Telstra
The long wait is finally over — Apple has officially unveiled the brand-new iPhone lineup, and Telstra is bringing it straight to customers in Australia. This isn’t just another routine release. Apple has launched a major redesign, introducing the ultra-slim iPhone Air alongside the iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max. And for those who love their wearables, the Apple Watch Series 11, SE 3, Ultra 3, and the AirPods Pro 3 are also being rolled out.
Now, let’s talk about the highlight of the launch — the iPhone Air. Apple is calling it the thinnest iPhone ever made, and by all accounts, it really is a leap forward in design. It feels impossibly light yet more durable than any previous model. The phone has advanced front and rear cameras, strong all-day battery life, and it’s eSIM-only, which means no fiddling around with tiny SIM cards anymore. It’s being offered in four stylish colors — space black, cloud white, light gold, and sky blue.
For power users, the iPhone 17 Pro and Pro Max are where the spotlight shines. They’re powered by Apple’s new A19 Pro chip, unlocking the fastest performance ever seen in an iPhone. Along with that comes a striking design, an upgraded camera system, and battery endurance that can handle the busiest days. Available finishes include cosmic orange, deep blue, and silver.
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The iPhone 17 itself also shouldn’t be overlooked. It carries the A19 chip, has a brighter display with a smooth 120Hz refresh rate, and features the innovative Center Stage front camera that keeps users perfectly framed on video calls. It comes in black, lavender, mist blue, sage, and white — making it a colorful option for those who want a stylish upgrade.
Pre-orders for all iPhone 17 models will be opening through Telstra at 10pm AEST on Friday, September 12, with official availability beginning Friday, September 19. The same timeline applies to the Apple Watch lineup and AirPods Pro 3.
Speaking of wearables, Apple Watch Series 11 arrives with a tougher display, sleep tracking with a sleep score, and up to 24 hours of battery life. The SE 3 brings core Apple Watch features at a more affordable price, while the Ultra 3 pushes boundaries with its 42-hour battery life and advanced health tracking. AirPods Pro 3 now include hands-free live translation, improved sound quality, heart rate monitoring during workouts, and even longer battery life.
Telstra is also reminding customers about its Trade-In program. Old phones, tablets, or smartwatches can be traded in for credit, which can go toward the new iPhone, accessories, or even bills. Pair that with Telstra’s eSIM technology, and customers can connect instantly without needing a physical SIM card.
This launch feels significant, not just because of the devices themselves, but because it signals Apple’s biggest design refresh since the iPhone X. With the iPhone Air leading the way, the smartphone is being reimagined once again. For Telstra customers, the countdown is on — and the question now is: which iPhone 17 will you choose?
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