The Mystery Behind '67'—How a Nonsense Number Took Over 2025
So, have you noticed people—especially kids and teens—randomly shouting “six-seven”? It might sound like just two numbers thrown together, but it has somehow become the phrase of the year. In fact, Dictionary.com has officially crowned “67” as its 2025 Word of the Year , and that’s got everyone asking: what on earth does it actually mean?
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Now, the fun part is—no one really knows. The term “67,” pronounced six-seven (never sixty-seven ), doesn’t have a clear meaning. It’s more of a vibe, an inside joke, a kind of shared social wink. According to Dictionary.com, it’s a perfect example of what they call “brainrot slang” —those purposely silly, nonsensical expressions that spread online just because they’re fun to say. It’s less about meaning and more about feeling .
The phrase seems to trace back to rapper Skrilla’s 2024 track “Doot Doot (6 7)” , where he casually raps, “6-7, I just bipped right on the highway.” From there, it took on a life of its own. Some fans even linked it to basketball star LaMelo Ball , who happens to be six feet seven inches tall, while others credit a viral clip of a young player nicknamed “The 67 Kid” yelling it during a youth basketball game earlier this year. Whatever the origin, it’s become one of those moments where culture, music, and memes collide—and explode.
Steve Johnson, director of lexicography at Dictionary Media Group, explained it best. He said, “When people say it, they’re not just repeating a meme; they’re shouting a feeling.” So, when someone blurts out “six-seven,” they’re not referencing anything specific—it’s just an outburst of shared energy. It’s one of the first “Words of the Year” that isn’t really a word at all, but rather a kind of emotional spark.
Social media, especially TikTok, has only fueled the craze. The hashtag #67 has racked up millions of posts, with classrooms becoming unexpected stages for the trend. Teachers have been divided—some frustrated enough to ban “67” from their lessons, while others cleverly use it as a call-and-response trick to quiet their students. Even South Park poked fun at the phenomenon in a recent episode, portraying teachers panicking over what they thought was “satanic numerology.”
But beyond the laughter and confusion, linguists say there’s something deeper happening here. It’s part of how young people carve out their own identity—how they set themselves apart from adults. Every generation has had its quirky slang, from “23 skidoo” a century ago to “1738” in the 2010s. “67” just happens to be this generation’s version—a piece of joyful nonsense that means nothing, yet somehow, everything.
And that’s the real charm of it. In a world obsessed with definitions, “six-seven” reminds us that language can also just be about connection, laughter, and a shared moment of chaos that makes us all feel a little more alive.
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