Apple and Issey Miyake Redefine Style with the iPhone Pocket
Apple has just introduced something that’s turning heads — and not just among tech enthusiasts. It’s called the iPhone Pocket , a unique collaboration between Apple and the iconic Japanese fashion house Issey Miyake . And honestly, it’s unlike anything we’ve seen before. Imagine blending minimalist technology with high fashion — that’s exactly what this creation feels like.
The iPhone Pocket isn’t a phone case or a typical tech sleeve. Instead, it’s a 3D-knitted piece of fabric , carefully crafted in Japan, designed to hold not just your iPhone but any small daily essentials. The design is inspired by Miyake’s concept of “a piece of cloth,” a philosophy that transforms a single textile into something functional and expressive. It’s a poetic take on modern convenience — and a bold move that makes the humble phone pocket feel like wearable art.
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Now, what makes it special is its ribbed open structure , which borrows from Issey Miyake’s signature pleats. When stretched, it expands to reveal what’s inside — maybe your phone, AirPods, or other small items — while still looking sleek and sculptural. It can be worn in multiple ways: held in hand, tied to a bag, or even worn crossbody. Apple and Miyake clearly wanted it to feel both practical and stylish, merging the idea of utility with personal expression.
The iPhone Pocket comes in two designs — a short strap version , available in eight colors like lemon, mandarin, purple, peacock, and black, and a long strap version in three colors: sapphire, cinnamon, and black. Prices start at $149.95 for the short strap and $229.95 for the long strap, making it a premium accessory that’s already sparking conversations online about luxury minimalism and design philosophy.
Yoshiyuki Miyamae, Design Director at Issey Miyake, described it perfectly — it’s about “the joy of wearing iPhone your own way.” It’s not meant to hide technology but to make it part of personal style. And according to Apple’s Industrial Design VP, Molly Anderson, the product embodies both brands’ shared love for craftsmanship, simplicity, and delight .
The iPhone Pocket will be available starting November 14 , just in time for the holiday season, at select Apple Stores and on apple.com in major regions like the U.S., Japan, the U.K., and more.
For some, it’s an elegant experiment in design and material innovation. For others, it’s a pricey “piece of cloth.” But there’s no denying that Apple and Issey Miyake have managed to create something truly original — a beautiful reminder that even everyday technology can be worn, not just carried.
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