Apple Unveils iPhone “Sock” in Bold Issey Miyake Collaboration
Apple has just launched a product that’s turning heads and raising eyebrows: the iPhone Pocket, a knitted “sock” for your phone, designed in collaboration with legendary fashion house Issey Miyake. Unlike any typical phone accessory, this 3D-knitted fabric piece is designed to hold your iPhone snugly, along with small essentials like AirPods or lip balm. The design features pleats reminiscent of Miyake’s iconic Pleats Please line, combining fashion and function in a way only Apple could imagine.
The iPhone Pocket comes in two versions: a short model priced at $149.95 and a longer version at $229.95, making it one of Apple’s priciest accessories to date. Naturally, the steep cost has sparked conversation online, with many questioning why a fabric sleeve could command such a price. Yet, this isn’t just any piece of fabric—it’s a carefully crafted collaboration that pays homage to Apple’s history and Steve Jobs’ admiration for Miyake.
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Steve Jobs famously adopted Miyake’s black turtlenecks as his signature keynote uniform, and though the designer once nearly created an Apple uniform, this is the first formal collaboration between the tech giant and the fashion house since the Apple Watch Hermès in 2015. The project wasn’t simply handed over to Miyake; Apple’s industrial design team worked closely on the accessory, treating the development like a creative “jazz session” to push the design further.
Interestingly, the iPhone Pocket also taps into the growing trend of wearable technology. While early phone arm bands catered mainly to runners, today’s consumers are increasingly looking to carry their phones in stylish, hands-free ways. The long version of the Pocket functions similarly to Apple’s recent crossbody iPhone strap, though it requires the user to remove the phone for use. It’s not just an accessory; it’s a statement, a colorful addition to your outfit, and perhaps a nod to creating a personal “uniform” in the vein of Jobs’ minimal aesthetic.
Even the packaging has been thoughtfully designed. Inspired by Japanese rice paper candy bags, it evokes a sense of excitement and ceremony, turning the unboxing into a moment of delight. Issey Miyake intended it to feel like opening a gift full of candy, blending nostalgia, tradition, and modern design in one small package.
While the iPhone Pocket may not be for everyone, it’s a bold, conversation-starting product that reflects Apple’s continued experimentation with fashion, technology, and lifestyle. In a world where phones are central to daily life, the Pocket reimagines how we carry, display, and interact with our devices—one high-end, pleated sock at a time.
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