Celebrity Big Brother Pulled from ITV Spring Schedule
Big news has just come out about ITV’s programming lineup—Celebrity Big Brother won’t be airing this spring as usual. This announcement comes just days after the network decided to axe the Big Brother spin-off, Late & Live . Traditionally, the star-studded reality series has aired in March and April, following Love Island All Stars , but this year, viewers will have to wait a little longer to see the drama unfold. Instead, the show is now expected to return later in the year on ITV2 rather than the main ITV channel.
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ITV had already committed to a packed schedule of existing shows and new formats for the first half of 2026, which meant that CBB had to make way for other priorities. Channel insiders have confirmed that while both Celebrity Big Brother and Big Brother are still set to air in 2026, the shift in scheduling might leave fans feeling uncertain about the network’s commitment. Despite this, ITV insists that the show remains a top reality priority, highlighting its impressive 150 million streams on ITVX and the continued popularity of hosts AJ Odudu and Will Best.
This year’s edition of Celebrity Big Brother saw Coronation Street actor Jack P. Shepherd take the top spot, narrowly beating RuPaul’s Drag Race star Danny Beard. The series also became memorable for the on-screen romance between Chris Hughes and JoJo Siwa. Other notable contestants included Patsy Palmer, Angellica Bell, Mickey Rourke, and Donna Preston, all contributing to the unpredictable and star-studded atmosphere of the house. This was the second edition to air on ITV following the show’s 2023 reboot.
ITV boss Kevin Lygo had previously confirmed that the move to ITV2 was necessary due to the challenges of securing big-name celebrities for the main channel. However, he emphasized that the show remains “a really important, crucial format” for the network, performing strongly both in ratings and online streams. For fans eager to join the next season, hosts AJ Odudu and Will Best revealed during the live finale that applications for Big Brother 2026 are now open, inviting a diverse mix of the nation’s most entertaining and interesting characters to apply.
The decision to delay Celebrity Big Brother underscores the evolving priorities at ITV, as the network balances its commitment to legacy reality hits with the rollout of new shows. While the spring schedule might be missing the usual chaos of the Big Brother house, fans can rest assured that the iconic series is far from finished, with more celebrity drama and unexpected twists expected later this year on ITV2.
In short, the springtime CBB tradition has been paused, but the show’s future is still very much alive, keeping fans on alert for the next chance to tune in and watch the drama unfold.
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