Coco Rocha Joins Project Runway Canada Relaunch as Executive Producer and Judge
Exciting news has just landed for Canadian fashion fans: “Project Runway Canada” is officially back, and it’s coming with some major star power. Premiering tomorrow on Crave, the show is set to spotlight homegrown talent in a big way, and model Coco Rocha is at the center of it all, serving not just as a judge but also as an Executive Producer. Her involvement signals the show’s serious commitment to Canadian fashion and brings a global perspective to the competition.
The new season features twelve designers from across Canada, all competing for a $100,000 grand prize, a feature in Elle Canada, and the coveted title of “Canada’s Next Great Designer.” With such stakes, the designers are being challenged to bring their most innovative, runway-ready creations to the table, while also navigating partnerships with some of Canada’s biggest brands. TD, L’Oréal Paris, Cashmere, Giant Tiger, and Joe Fresh have all signed on as official sponsors, integrating unique challenges and activations throughout the series. TD, for example, is providing the winning designer with a career-launching investment, while L’Oréal Paris will collaborate with contestants to craft matching hair and makeup looks for each runway show.
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Coco Rocha is joined on the judges’ panel by fashion journalist Jeanne Beker and designer Spencer Badu. Badu emphasizes the show’s timely relevance, noting that Canadian designers face unique challenges due to trade tensions and tariffs with the United States. He hopes that the show will not only highlight local talent but also encourage Canadians to support designers in their own backyard. Beker echoes this sentiment, pointing out that Canadian fashion has long struggled with visibility, both domestically and internationally, and sees the relaunch as a crucial platform for giving local talent the recognition it deserves.
Mentorship will also be a highlight of the series, with Aurora James, founder of Brother Vellies, guiding contestants through the creative process. Guest judges, including internationally renowned designer Jason Wu, will rotate through episodes, adding further star power to the series. Each episode promises a mix of creativity, strategy, and drama, all under the watchful eyes of industry experts who understand the stakes.
Produced by Bell Media Studios in partnership with Fremantle, “Project Runway Canada” is expected to make waves not just in Canada, but potentially abroad, showcasing the country’s fashion talent on a global stage. Rocha’s dual role as host and executive producer ensures that the show benefits from her deep industry knowledge and international experience, offering contestants insight, guidance, and exposure that could change the trajectory of their careers.
With Crave streaming new episodes every Friday until mid-January, Canadian viewers have a front-row seat to see fresh talent emerge, bold designs take shape, and Coco Rocha helping shape the future of Canadian fashion right before our eyes. It’s a relaunch that promises to be as stylish as it is inspiring.
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